Seth Hays

If AI feels like a chaotic side quest, I can help you turn it into a repeatable growth system. I’m a business coach with 26 years in software engineering, including 12 years managing engineering teams and 7 years managing managers, and I lead a massive developer-platform organization at Amazon serving 42 product teams and 800+ engineers. That’s not just theory, I’ve spent years making complex systems faster, safer, and cheaper at scale. I specialize in helping leaders adopt AI for productivity, product development, and growth without adding operational noise. For productivity, I redesign workflows around AI automation, reporting, and knowledge capture so teams spend less time on repetitive work and more on execution. In product development, I apply AI to accelerate discovery, planning, and execution while keeping strong quality gates in place—so you get speed without “AI-gone-wrong” surprises. In growth, I connect AI directly to commercial outcomes: lead quality, campaign experimentation, retention signals, and planning cadence—always tied to owners, KPIs, and business impact. The numbers back the approach: I’ve led large infrastructure transformations that cut build times by up to 48% (P90), and compressed migration efforts from years into months without sacrificing reliability (defect rates held at .001%). In short, I coach with the unusual combo of technical depth and business pragmatism: I understand both the model and the machinery behind it. If you want AI that earns trust, saves time, and drives real growth, I can help you get there—without the hype and with measurable results.