Product Marketing Manager

Growth Product Manager

At Meta, I led performance-driven creative strategy across high-profile products including Ray-Ban Meta, Oakley Meta, and Quest 3. I developed testing roadmaps, analyzed creative performance, and translated insights into actionable recommendations that scaled across teams. This work contributed to a 214% quarter-over-quarter increase in sales and a 31% drop in CPA, significantly improving campaign efficiency and driving business growth. Key achievements include: -Owned pre-launch creative review process, applying performance insights to optimize assets, improving engagement and CPA. -Built the first weekly creative review document and revamped monthly reporting templates, improving reporting clarity and consistency by 80%. -Drove 4× daily sales volume at 70% below CPA goal through a targeted summer promotion. -Launched and institutionalized an XFN feedback tracker, transforming verbal feedback into structured documentation, doubling workflow efficiency. -Optimized Amazon Sponsored Ads and Product Detail Pages (PDPs), increasing visibility and engagement by 35%. -Codified learnings into a creative insights playbook, synthesizing test results and messaging guidance to inform future campaigns. Marketing, Analytical Skills and +2 skills

Prime Video Program Manager

As a retention marketing leader at Amazon Prime, I spearheaded a series of innovative strategies that drove significant business growth, improved customer engagement, and reduced churn across Prime memberships. In 2024, I led end-to-end retention efforts, delivering $2.2B+ in Product Sales and reducing churn by 45%. Key achievements include: -Conducted 300+ A/B experiments, testing messaging and targeting to drive continuous performance improvements. -Analyzed early-life churn patterns and developed Amazon’s first 60-day onboarding program, using tailored messaging that cut churn by 35% and strengthened customer retention. -Directed high-impact retention campaigns for High Velocity Events (Prime Day, BFCM), plus new benefit launches (Thursday Night Football, Grubhub+, $25 student flights). -Developed segmentation framework for Prime Student and Prime Access memberships, applying targeted profiles and personalized messaging that drove a 10% engagement lift and 8% retention improvement. -Worked with Engineering to build automated savings campaigns that quantified customer savings (“You saved $X with Prime”), reinforcing membership value and improving retention. -Spearheaded the first-ever Prime exclusive Kindle deal, driving $1.5M in OPS (190% above target) and 4.8K units sold (85% over target), fostering a key partnership that led to additional Prime-exclusive campaigns. -Partnered with UX and Product teams to revamp a high-traffic Prime landing page, boosting engagement by 35% and scaling tests globally (Mexico, Australia, Canada). -Built the first-ever “Retention Playbook,” capturing critical Prime retention learnings and scaling knowledge across leadership and multiple teams. -Certified as a “Content Bar Raiser,” (a title held by only 10% of the org) holding approval rights for live creatives. Creative Strategy, Customer Engagement and +6 skills

Growth & Marketing

*NBCU Acquired Vudu from Walmart June 2020* As a performance marketing manager, I managed end-to-end planning and execution for paid acquisition marketing across digital channels for the Vudu streaming business driving customer acquisition and measurable ROI. I led the creative and audience strategy across key titles, movie collections, and sales offers, ensuring alignment with business objectives and audience needs. Key achievements include: -Launched and developed go-to-market model for Vudu’s first original TV series (Mr. Mom); Raised traffic awareness benchmark by 50%, resulting in a 300% growth -Doubled ad responsiveness on Roku through systematic A/B testing across diverse audiences and creative assets. -Demonstrated Youtube’s potential as an efficient performance marketing channel by experimenting with the TrueView for Action direct response format, driving strong ROAS. -Increased monthly active users by 125% by connecting creative planning to media performance and driving systematic/regular creative planning and optimization workshops. Analysis, Streaming Media and +6 skills