Consultant

• Reimagined the e-commerce experience for a celebrity's CPG brand from the ground up by doing consumer intercepts, developing a new strategy, and laying out potential building blocks for a new UI / UX. • Guided a client in the Rent-to-Own retail space through a full product lifecycle from initial design sprint to MVP launch of a new customer-facing app. Beyond design sprint coaching and PM responsibility, crafted training materials for the company's 8000 employees regarding the app. • Managed & mentored 9 interns over 2 summers as they deliver thesis-driven "Future Of" research on various categories including banking, life sciences, brick-and-mortar retail, the sharing economy, DNVBs, e-sports, telecom. • Developed new product proposals for a Big 4 Tech Company, in order to help mitigate technology addiction in society at large. These proposals were based on the latest in academic research as well as consumer observation. Some of these product proposals have been shipped to the public. • Led initial research efforts and prepare presentation materials for new client pitches, helping to close deals worth over $1M; helped close one of the firm's most politically important deals, involving 7 separate groups within Capgemini. • Created new driver support offerings for a large ridesharing company, in order to re-envision and re-build driver support centers, thereby organically improving driver sentiment in the midst of broader corporate turmoil. • Conducted primary research and distilled cutting-edge behavioral science research to craft a doctor acquisition strategy for a pharmaceutical client introducing a new “digital” drug. Read 1000+ pages of existing research in the pharmaceutical space within 24 hours to create a core body of knowledge for the project team.