Rachel Stinebaugh
Studied at Haas School of Business (Berkeley)
Works at Supply Change Capital
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Work Experience
Investor
Supply Change Capital
February 2024 - Present
Supply Change Capital is an early-stage venture capital firm powering the food systems of tomorrow. We invest in technology across the food supply chain - systems that people and our planet rely on every day. From automation that improves labor and safety to platforms that predict climate volatility and supply chain risk, we back the critical food infrastructure that no one sees but everyone needs. If you'd like to get in touch, fill out our intake form: https://airtable.com/appcPEhgoZp7mwcGB/shr2lTUpKOh33cajh Venture Capital
Manager, Business Operations
Karana Foods
September 2022 - November 2023
• Built Seed and Series A fundraising decks, crafting overall narrative and completing competitive analyses, bottom-up/top-down market sizings, and analysis of sales/ESG metrics. • Led investor due diligence process for four seed stage investors, managing investor relationships. Resulted in conversion of 1 investor on an investment that constituted >20% of capital raised to date by the company. • Designed and implemented the company’s first annual budgeting and KPI process, working cross-functionally with each member of the executive team from sales to product development. • Led company-wide process improvements, working with various stakeholders on projects to reduce costs for shipping samples to potential customers and improve elements of the hiring process.
GTM Strategy & Operations
Tezza
January 2022 - April 2022
Worked on all things business, from recruiting Tezza’s next top talent to mapping out the company’s go-to-market plans.
Product Strategy
AppHarvest
September 2021 - December 2021
• Designed the creative brief for the innovative, category-creating value-added product APH developed for launch in Q2 2022, determining which functional benefits/claims to emphasize to reach the target consumer. • Illustrated the company’s path to being revenue-positive by building bottom-up sales scenarios, sensitivity analyses and a revenue bridge for the 18 branded product launches planned for 2022-25. • Formulated a co-branding strategy with the distributor for APH’s newest unbranded leafy green products, including an A/B test to determine if the APH brand helps generate lift for the distributor’s products.
Go-to-Market
AppHarvest
June 2021 - August 2021
• Demonstrated the long-term benefit of focusing APH’s channel strategy on retail clients to generate sales proof while using direct-to-consumer to create brand recognition. Explored alterative channel strategies, conducted market research, and identified sales targets that aligned with APH’s product and vision. • Created a dashboard to evaluate market quality, ease of distribution and brand fit that was used to select the first 6 markets the company will enter with branded products. • Mapped out opportunities for innovation in tomato value-added product categories by leveraging consumer shopping data, qualitative interviews, and research on US-grown ingredients such as chickpeas and chia seeds.
Venture Capital Intern
Necessary Ventures
February 2021 - June 2021
• Sourced and diligenced early-stage opportunities. • Built an NV-sponsored community of software engineers; developed an engagement strategy for members while simultaneously working to increase the firm’s brand recognition. • Worked directly with early-stage founders to refine their dual social impact and VC-backable pitches in advance of NV-sponsored events.
Education
Haas School of Business (Berkeley)
Master of Business Administration - MBA, Michaels Graduate Certificate in Sustainable Business
2020 - 2022
• VP of Social Impact at Haas Venture Capital Club. Cultivating an ecosystem of venture capitalists and entrepreneurs working on the future of sustainability, health and education. • Member of Finance Club, Berkeley Energy and Resources Collaborative (BERC) and Women in Leadership. • Recipient of the Michaels Graduate Certificate in Sustainable Business.
Harvard Business School
Bachelor of Arts (B.A.), Economics, Global Health & Health Policy
2012 - 2016
Activities and societies: Alpha Phi, Club Field Hockey, Mission Hill After School Program, Harvard Summer School in Buenos Aires • International Honors Program, Health & Community Track (four month program in India, South Africa and Brazil). Shadowed local leaders of environmental NGOs, hospitals and clinics to learn about operational and funding challenges faced. • Harvard Summer School in Buenos Aires, Summer 2014 • Co-Captain of the Club Field Hockey Team, 2014-15