Mariana Krym
AI Transformation Coach | Strategy, Adoption & Practical AI Systems
Studied at Stanford Graduate School of Business
Works at Krym Studio
Available tomorrow at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Mariana's Offerings
Custom hourly · $250/hr
Get help with AI Agents, AI Automation, and .
Mariana’s AI Services Qualifications
Experience level: Executive
60+ people coached for AI Services
I’m an AI implementation strategist and former operator with experience helping founders, executives, and teams identify high-impact AI use cases, redesign workflows, and turn business knowledge into practical AI systems. Through Krym Studio, I build workspaces, AI assistants, rules-based workflows, validation processes, and knowledge systems for marketing, research, client operations, and executive decision-making. My work covers AI strategy, adoption, governance, workflow design, team enablement, and implementation. Before founding Krym Studio, I spent more than 20 years building and scaling platform businesses across AI, data, digital media, and Latin America. I led Waze LATAM from launch to 15 million users across six markets and later led product strategy and go-to-market execution for a personal AI platform that scaled to 140,000 daily active users. As a coach, I help professionals and business leaders move from broad AI interest to a clear plan: selecting the right use cases, defining an AI roadmap, structuring the knowledge and rules the system needs, managing adoption, and deciding what should be automated, assisted, or left to human judgment. My approach is practical, business-led, and grounded in real implementation experience.
Mariana can help with:
AI Agents
AI Automation
AI-Driven Marketing
AI Policy & Governance Design
AI Product Innovation
AI Readiness Assessment
AI Roadmap Development
AI Strategy
AI Tools & Integration
Fractional AI Strategist
Team AI Upskilling
About Mariana
I’ve spent most of my career working on new technology before there was a clear playbook. I helped build Waze across Latin America from launch to 15 million users in six markets. I helped global platforms including Twitter, Spotify, LinkedIn, and Snapchat grow globally. Later, I worked on a personal AI product that reached 140,000 daily users. It was never about the tech. It was about figuring out how to make something new useful, trusted, and real. My work has always been about moving from possibility to execution. That is what I bring to coaching. I work with founders, executives, and professionals who want to build with AI, not just talk about it. Sometimes we are designing a new workflow. Sometimes we are building an AI assistant. Sometimes we are figuring out why the current approach is not working and fixing it together. I do not coach from the sidelines. I think with you, build with you, and test with you. Whether we are creating your first AI workflow, redesigning how your team works, turning an idea into a product, or making your expertise usable by AI, we work on the real thing together.
Why do I coach?
I coach because AI is already inside work, and too often it adds more noise than value. Left loose, it can waste hours, invent facts, reinforce bad assumptions, and create false confidence. Capable people end up spending their time reviewing polished nonsense instead of doing the work that needs their judgment. I have seen how different the outcome can be when AI is given clear rules, the right context, a defined role and clear limits. I worked with a private investor whose method required hours of daily research and strict judgment. We turned that method into a system that followed her rules, rejected weak inputs, and surfaced the few signals worth acting on. The expert kept the judgment. The system carried the repetition. That is the kind of work I care about. I help people turn years of expertise into something AI can follow, reduce the amount they have to review, and focus their attention where it matters most. I coach because these tools can be extraordinarily useful when they are handled well. I want my clients to get that value without becoming the permanent cleanup layer for their own AI.
Work Experience
Founder, Principal Consultant
Krym Studio
2023 - Present
I advise founder-led companies on AI strategy, adoption, workflow redesign, and implementation. I help teams identify high-value use cases, structure company knowledge and decision rules, and build practical AI systems using Claude and ChatGPT. My work includes AI assistants, knowledge systems, rules-based workflows, validation processes, marketing and GTM transformation, executive decision support, and team enablement. I work directly with founders and senior leaders to turn vague AI ambitions into clear roadmaps, operating standards, and systems that teams can use in day-to-day work. I also coach professionals and business leaders on selecting the right AI use cases, managing adoption, and deciding what should be automated, AI-assisted, or kept under human judgment.
Co-founder & COO
Vyvo Smart Chain
May 2022 - September 2025
Led VAI OS / LifeCoPilot from concept to launch (privacy-first personal AI powered by wearable signals), taking it from zero to early traction. • Built product marketing + GTM foundations: positioning, messaging architecture, packaging, launches, and sales enablement; helped scale to ≈140K DAU. • Owned the end-to-end narrative across the product surface area and aligned Product, Data/Engineering, and GTM around a single operating cadence. • Partnered with leadership and legal/compliance to translate privacy, consent, and data ownership requirements into product choices. • Represented the platform externally and led authorship of litepaper and blueprints Go-to-Market Strategy, Artificial Intelligence (AI) and +8 skills
Brand Partnerships Lead
TelevisaUnivision
2019 - 2021
Handled partnerships for ViX, TelevisaUnivision’s Spanish-language streaming platform — the largest globally, reaching 50M+ monthly active users.
Head of Development, Latin America & Caribbean
Waze
2013 - 2018
Launched and scaled Latin America to 15M+ users and multimillion annual revenue. • Owned regional P&L and GTM across Brazil, Mexico, Chile, Colombia, Peru, Argentina, and Central America. • Balanced adoption vs. monetization under post-acquisition growth targets; built programs with brands and governments to expand user base and unlock revenue. • Positioned Waze as the category-defining mobility media platform in LATAM; represented the brand at major industry summits. Go-to-Market Strategy, Product Launch and +3 skills
VP of Tech Consulting
IMS Internet Media Services
2008 - 2013
Served as the #2 executive at IMS, helping scale the company from a regional startup into the exclusive LATAM commercialization partner for Silicon Valley platforms. • Launched and monetized Twitter, Spotify, LinkedIn, Snapchat, and others across Latin America, building their first significant revenue streams outside the U.S. • Built trusted partnerships with Fortune 500 CMOs (P&G, Visa, Coca-Cola, Samsung, Telefonica, Unilever) to accelerate digital transformation in the region. • Positioned IMS as the bridge between Silicon Valley platforms and emerging markets, shaping narratives and adoption strategies across 8+ countries. Ecosystem development, Platform strategy and +2 skills
Education
Stanford Graduate School of Business
Executive Program, Disruptive Technologies & New Business Models
2013 - 2013
Stanford Graduate School of Business
Executive Program, Entrepreneurship & Startup Readiness
2011 - 2011