Layton Cox
Ex-Strategy& Manager | I Engineer Promotions for New Consultants
Studied at Cox School of Business
Hiring Manager at Sedulo Group
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Layton's Offerings
Custom hourly · $50/hr
Get help with Frameworks, General Exploration, and .
Layton’s Management Consulting Qualifications
Experience level: Associate Partner
The Consulting Game Is Rigged. I’ll Show You How To Win It. (Ex-Strategy& Manager, Current Boutique Director) You are a recent Analysts or Consultant who just entered into the Management Consulting & Strategy Consulting arena. Welcome. Management consulting is a career accelerator. It’s the chance to turn an opportunity into an asymmetric advantage. Most associates and consultants burn out or plateau because they don't understand the internal mechanics of leverage and perceived value. I know what a Partner requires to justify giving you an Exceptional rating: It's analysis plus owning the client relationship and managing the Partner's risk. It's building the decks and selling the next phase of work before the current one is done. It's understanding that your value is measured not by utilization, but by your contribution to the firm's margin. We stop worrying about pivot tables and start talking about asymmetric skill development and leveraging internal sponsorship. We map your path from Analyst to Consultant, from Consultant to Manager, and from Manager to Principal. If you’re ready to stop being a highly-paid spreadsheet jockey and start being a revenue generator and firm leader, you need unbiased, outside-the-firm counsel...the kind your internal mentor won't or can't give you. Let’s connect and engineer the next two promotions on your career trajectory.
Layton can help with:
Frameworks
General Exploration
LinkedIn Review
Presentations
Promotion Strategy
Resume Review
Salary Negotiation
Skill Building
Work Experience
Director of Market Research
Sedulo Group
July 2024 - Present
Hiring Manager
At Sedulo Group, we specialize in providing comprehensive intelligence, strategic insights, and value-creating strategy to help businesses thrive. Our work can be categorized into three main areas: Competitive Strategy Powered by our 20+ years in competitive intelligence, we offer deep insights into competitors’ strategies, strengths, and weaknesses to create new strategies for our clients. We help our clients stay ahead of the curve and maximize competitive advantages. Market Strategy Our proprietary research methods enable us to uncover impactful insights on global markets and how they are morphing. We provide detailed market intelligence that helps businesses understand market dynamics, identify opportunities, and make informed decisions. Our research is thorough and tailored to meet the specific needs of each client, ensuring they have the information they need to launch into, win market share within, and own their target market. Customer Strategy We excel in voice of the customer research, offering both quantitative (e.g., Surveys) and qualitative insights (e.g., Win/Loss Analysis, ICP interviews) to build personas, journeys, and Go-To-Market strategies. By leveraging our research, clients can enhance customer satisfaction and loyalty, driving long-term success. Competitive Intelligence, Competitive Analysis and +3 skills
Due Diligence Consultant
Strategy&
June 2024 - July 2024
Interviewer
Top professional services firm with $50B+ in revenue, selected as one of three Managers and Sr. Managers to lead individual pods of 8 consultants conducting Product & Technology due diligence assessments for Private Equity investigating potential acquisition opportunities. • Product Due Diligence: Led the Product Due Diligence efforts for two multi-billion dollar acquisitions within the Technology sector • Private Equity: Managed daily contact with two of the largest Private Equity firms within the Technology sector, helping them identify and scope Product Due Diligence efforts on new target acquisitions
Strategy Consulting Manager
Strategy&
July 2022 - June 2024
Interviewer
I was promoted early to Manager inside the selective strategy consulting organization as part of the Enterprise Strategy & Value (ESV) team Consulting Experience • Portfolio Operations: Cut the time-to-fund internal innovation by +50% by combining SAFe Agile portfolio principles and customized governance models for a Japanese tech conglomerate changing offering strategy and ops • Product Discovery: Launched 5 MVPs for a consumer technology client targeting a total of ~$50B in potential revenue by leading the market and consumer research to identify, score, and prioritize 25+ GenAI-focused opportunities • Product Development: Designed gig economy product for Fortune 500 Software client entering new ~$2B market (11% of TTM Sales), leveraging Agile practices learned from previous SAFe Agile trainings • GTM: Created successful market entry strategy for 11 countries and ~$390M in obtainable revenue (20% of TTM Sales), for top video game client by leading a global cross-functional team for two quarters. • Business Planning: Built the Sales function’s strategy for a Virtual Reality (VR) client’s $2B+ sales by managing global team of consultants, directing cross-collaboration with client’s product and marketing teams’ executives. • Op Model Redesign: Increased spend to local reporters and sales teams by moving ~$200M (8%) in operating costs from seven G&A functions during a redesign of a media conglomerates’ operating model and cost structure. • Offshoring Strategy: Spearheaded team standing up $100M innovation center in India for leading Biotech company, saving 40% in R&D and Shared Services costs through offshoring, vendor consolidation, and centralization of scale. • Vendor Strategy: Saved multiple clients 5% to 35% of operating expenses (OpEx) by outsourcing various functions through strategically sourcing & negotiating contracts with vendors at an average annual cost of $25M per function. Management, Microsoft PowerPoint and +43 skills
Strategy Consulting Associate
Strategy&
August 2020 - June 2022
Post-MBA consultant hired for product, marketing, and sales expertise, joining the TMT sector strategy consulting team. • Marketing Strategy: Designed Fortune 100 Tech client’s “Device-as-a-Service” product marketing strategy targeting ~$800M in revenue (12% of TTM Sales) with expected 20% margin (4% higher than client’s average margin). • Product Portfolio Rationalization: Eliminated 30% of a Fortune 100 Media client’s product line without damaging Customer Experience (CX) or profits, pivoting ~5% of operating costs (~$6B) from product ops to D2C marketing. • Marketing Research: Evaluated and quantified startup’s “Tech for Good” total addressable market of $3B. • Process Standardization: Extended innovation efforts three years by leading workstream identifying cost savings of ~$120M through SAFe Agile implementation inside of a Fortune 500 Media client’s $40M innovation fund. • M&A PMO: Appointed as lead for the separation of client’s digital marketing assets during a $16B media divestiture. Microsoft PowerPoint, Business Insights and +40 skills
Strategy Consultant
Business Basics Essentials
2019 - 2020
Launched temporary consulting venture, leveraging professors’ trust and networks to source clients, during MBA. • Customer Experience (CX): Increased Sam’s Club’s credit card customer experience through a product redesign after conducting primary research on customers’ purchase behavior, competition, and consumer financial trends. • Loyalty / Engagement: Identified ~$200M in incremental profit through a new rewards program for State Farm. • CRM: Created >$1M in incremental sales for McAlister’s Deli with personalized marketing campaigns. • Product Validation: Boosted prices 20% with less than 5% customer churn for Arcis Golf after consumer-facing conjoint analysis research exposed an 80% difference in perceived-value and price-charged for annual memberships. • Thought Leadership & Content Creation: Wrote, filmed, and presented in 80+ videos teaching financial and accounting basics, shared on YouTube Business Basics Essentials earning 2.8K subscribers and >250K views. Management, Microsoft PowerPoint and +35 skills
Director, Value Creation
Sabrient Systems
2016 - 2019
Private equity (PE)-backed stock research and investment firm, responsible for driving value creation and growth initiatives across the equity research line of business (branded Gradient Analytics). • Product Portfolio Strategy: Increased subscription hedge fund clients from 30 to 75 by implementing a new channel and monetization strategy to establish the product as a low-risk & high-reward offering within the hedge fund industry. • Sales Strategy: Led the increase in average sales price per client of ~25%, boosting Annual Recurring Revenue (ARR) to ~$5M, after managing the business development team of 3 targeting 100+ global hedge funds. • Marketing Optimization: Improve marketing funnel efficiency, increasing top-of-funnel leads by 250% and bottom-of-funnel pricing proposals by 400%, through Salesforce automations and a new content marketing vendor. Microsoft PowerPoint, Product Management and +38 skills
Senior Product Manager
Allworth Financial
2014 - 2016
PE-backed financial services firm, promoted to turnaround a recently acquired service line which had declining revenues. • GTM: Tripled the newly acquired line of service’s revenue from, $3M to $9M, by building out the GTM strategy which included creating a channel partner program, optimizing pricing and packaging, building the product market fit, and restructuring the customer acquisition funnel to accelerate the buyers’ journey while improving CX and data captured. • Marketing Operations: Standardized all processes and procedures surrounding product growth, which improved the business continuity and increased sales productivity by 35% (decreasing average time-to-close new clients). • Marketing Data: Increased client retention 25% YoY after capturing new data identifying areas of latent improvement. Microsoft PowerPoint, Product Management and +37 skills
Product Manager
Allworth Financial
2013 - 2014
Promoted to build out initial MVP and launch a consumer fintech robo-advisor investment management service. • MVP Launch: Launched 0-to-1 MVP, growing to >$1M in assets within year one, by managing internal & external development teams to create a SaaS-focused investment management platform with a market-unique value. • Competitive Intelligence: Conducted a market assessment and competitive due diligence on the robo-advisor market, engaging in 100+ hours of SME calls, industry research briefings, and RFP analysis to create MVP strategy. Microsoft PowerPoint, Product Management and +29 skills
Associate Product Manager
Allworth Financial
2012 - 2013
Hired to own client success and customer experience, aimed at implementing new technology and business processes. • Marketing Optimization: Increased inbound leads with assets of +$20M by creating a marketing tool automating inbound trial efforts comparing potential clients’ current investments with the firm’s recommended portfolio. • Product Portfolio Analysis: Captured $4M in incremental investment assets by implementing a digital enrollment process after product portfolio analysis efforts identified internal CX struggles concerning client asset onboarding. Business Insights, Written Communication and +15 skills
Education
Cox School of Business
Master of Business Administration - MBA, Market Strategy
2018 - 2020
Grade: 3.990 Full Tuition Scholar via Brierley Institute for Customer Engagement Scholar & Muckleroy Leadership Scholar Fellowship: The George W. Bush Institute Niemi MBA Research Fellowship Additional Projects: American Airlines AAdvantage Customer Lifetime Value Study | Mizzen+Main Product Strategy | Envy Gaming’s Dallas Fuel eSports Loyalty Product Design | Chili’s Grill & Bar Loyalty Product Management Data Analytics, Project Planning and +30 skills
UA - Eller College of Management
Bachelor of Science - BS, Business Administration - Accounting
Full Tuition Scholar via Arizona Merit Scholar & Sherwood and Janet Roberts Blue Memorial Scholar Fellowship: President of Arizona Interfraternity Council (IFC) Fellowship Additional Projects: Founding Father & Vice President of Theta Chi Fraternity Data Analytics, Project Planning and +22 skills