Description

Transitioning into Product Marketing from another field like Product Management, Customer Success, or general marketing can feel uphill. Candidates often struggle with explaining how their past experience translates into PMM work or positioning themselves against experienced PMM applicants. With 15+ years leading Product Marketing at Google, Amazon, and Salesforce, I help career changers demystify the PMM role. This 3-session package gives you a clear strategy to translate your transferable skills into PMM language, overhaul your resume, and position your background so top tech hiring managers take notice. Coaching Roadmap & What We Cover: Our 3 sessions focus directly on the strategic hurdles of breaking into the function: Session 1: Transferable Skills Mapping & Career Positioning **We audit your background to pull out hidden PMM experience (positioning, messaging, GTM execution, customer insights, and cross-functional alignment). **We map your non-PMM background to target roles (e.g., B2B enterprise vs. consumer tech, technical PMM vs. growth PMM). **You receive my PMM Skills Mapping Framework to map past projects into strategic PMM terms. Session 2: Resume **Resume review and reframing your work into strategic PMM outcomes rather than execution-heavy tasks. **We re-architect your bullet points to emphasize product strategy, cross-functional leadership, and revenue or adoption impact. Session 3: Executive Pitch & Networking Strategy **We build and refine your 2-minute elevator story for recruiter screens and networking calls so you can confidently answer "Why Product Marketing?" **Strategy on how to pitch internal mobility within your current company or target external tech companies. **Action plan for setting up informational interviews, building portfolio examples, and approaching hiring managers.