Julia Raciniewska
Studied at University of Warwick
Works at ElevenLabs
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About Julia
I’m an AI adoption professional and entrepreneur who specialises in turning emerging technology into practical systems that people can confidently use. At ElevenLabs, I help customers get value from products including ElevenAgents and ElevenCreative by improving their use cases, prompts, configurations and adoption strategies. Previously, at Atlassian, I worked with enterprise customers to design and implement AI agents and automations using Rovo. I’m also the co-founder of SEAR Plugs, a water-sports brand where I apply AI across marketing, SEO, research, customer communications, operations and decision-making. I regularly experiment with agents, automations, MCPs and new AI tools, documenting what I learn at juliaraciniewska.com.
Why do I coach?
Working with leading AI companies and enterprise teams has given me a close view of how different organizations use AI—and what separates a compelling demo from a tool that delivers genuine, repeatable value. Applying those lessons to my own company has allowed me to test the same ideas in a resource-constrained, real-world environment. I want to share that knowledge with people who are ready to move beyond basic prompting and build something genuinely useful. I’m especially motivated to support people without traditional technical backgrounds. I didn’t complete an engineering degree, and I built my career in AI through curiosity, hands-on experimentation and learning how to translate technical possibilities into practical outcomes. AI can feel inaccessible if you don’t see yourself as “technical.” I coach to show people that there are other routes in—and to help them develop the skills, confidence and practical experience needed to build with AI or pursue a career in the industry.
Work Experience
Adoption Manager
ElevenLabs
July 2026 - Present
- Driving strong adoption by building and delivering scalable enablement and activation programs that educate customers on best practices, and get them to time-to-value quickly on their core use case - Developing deep product expertise across the entire ElevenLabs platform, with a focus on ElevenAgents and ElevenCreative - Proactively auditing customer agents prompts, configurations, and feature setup to identify gaps, and share recommendations as a value-add service that drives deeper adoption - Partnering with Account Management and CX to deliver targeted adoption and enablement campaigns, including regional live workshops and webinars, based on opportunities or new product releases
Co-founder
Sear Plugs
January 2024 - Present
Co-founded SEAR Plugs, a water-sports brand developing high-performance ear protection for surfers, swimmers and other water-sport athletes. I lead the company’s marketing, digital experience, sales and operational strategy, using AI as a practical operating layer across the business. I have built reusable AI agents, skills and automated workflows for SEO research, content creation, website audits, customer communications, market analysis and internal decision-making. This hands-on experience has taught me how to identify valuable AI use cases, design reliable workflows, integrate tools and turn experimentation into repeatable systems that save time and support business growth. I document many of these systems and their real-world lessons at juliaraciniewska.com.
Technical Architect
Atlassian
September 2023 - July 2026
I help enterprise organisations turn AI curiosity into real, embedded capability — working at the intersection of customer success, AI strategy, and hands-on solution design at Atlassian. • Architect complex, customer-specific agentic AI solutions — designed and documented 50+ production AI agents spanning ticket triage, request-type classification, intake automation, knowledge management, sprint analytics, and service management — including multi-agent orchestration systems with structured governance, cross-platform integrations (Jira, Confluence, Slack, MS Teams, Loom, SharePoint), and multi-language NLP pipelines. • Lead the "Transform with Rovo" programme — a specialist-led AI adoption engagement where I partner with major enterprise customers to identify high-impact use cases, build Rovo AI agents, and guide teams from pilot to production. • Drive AI adoption strategy and AI governance frameworks for enterprise accounts — advise C-suite and programme stakeholders on AI operating models, data readiness, risk appetite, and the transition from shadow AI and isolated experiments to a managed, scalable AI portfolio with clear decision rights and approval paths. • Co-created and project-coordinated Atlassian's AI Centre of Excellence Guidebook — authored a repeatable, four-pillar (Strategy, People, Processes, Technology) adoption framework with transformation roadmap, reusable Confluence templates (agent catalog, governance toolkit, standards & policies), and deep-dive playbooks — now used to help enterprise customers stand up their own AI CoE and scale responsible AI usage organisation-wide. • Facilitate AI workshops, deliver hands-on enablement, and present at Atlassian events and AI conferences — lead agent-building sessions, run use-case discovery workshops, and create scalable enablement assets (walkthrough videos, agent instruction templates, discovery frameworks) that enable customers to become self-sufficient AI builders and prompt engineers. Artificial Intelligence (AI), AI Agents and +3 skills
Solution Consultant
InVision
June 2022 - September 2023
• Collaborated with an exceptional SC team to identify feature gaps, leading to the creation of a comprehensive product roadmap and feature backlog suggestions for Product Teams. • Leveraged sales acumen to support Account Executives & Customer Success Managers in validating deals and strategically planning client conversations. • Demonstrated proficiency in various integrated platforms such as Jira, Azure, Trello, and Asana to effectively communicate specific product value to clients. • Acquired expertise in design tools like Figma and Sketch, empowering design teams with game-changing solutions through an in-depth understanding of Design Systems. • Employed data analysis from analytics platforms like Mode, Radar, and Amplitude to make data-driven decisions and recommendations. • Upskilled in Agile project management methodologies, delivering tailored solutions that InVision offers for agile transformation teams. • Identified gaps in InVision templates and developed custom Freehands for the Template Gallery, including assets like PI Planning Event and SAFe Program Board. • Spearheaded discovery sessions, utilizing probing questions to identify and qualify the value that InVision products bring to specific teams. Additional Contributions: • Pioneered the creation of marketing content, producing concise 40-second videos tailored for sales team outreach conversations and customer engagements. These impactful videos serve as valuable resources for seamless integration into conversations with prospects and existing accounts, further enhancing customer interactions. • Conducted Competitive Analysis and offered strategic advice & talking points against competitors, creating speaking scripts to enable our sales team. • Ran in-depth interviews with personas such as project, product and engineering team managers, understanding their day-to-day roles and highlighting how Freehand enhances their workflows. This initiative resulted in improved demos for clients. Jira, Azure DevOps Server and +9 skills
Solution Consultant
OpenSpace
October 2021 - June 2022
• Determined the overall strategic and technical scope of new business opportunities by working collaboratively with customers and company's internal teams • Drove pre-sales cycle by running Discovery Workshops with clients to understand their needs, presenting tailored demos of company's product and advising Account Executives on right selling points. • Supported the design of Pre-sales & Sales handbook for UKI & Ireland division. For this purpose, initiated using new software (Miro) instead of existing approach (Microsoft Office) • Created pricing proposals and assisted in redefining and improving the pricing strategy for existing and new clients • Supported product teams in development of new product features Miro Collaboration Platform, Business Discovery and +3 skills
Technology Architecture
Accenture
September 2019 - October 2021
• Driven discovery and feasibility workshops at pace, worked closely with clients, technical architects and project managers in order to successfully move items from feasibility into delivery. Involved understanding the technical complexities of the business processes to articulate their requirements back to the programme to provide a solution. • Produced number of business artefacts such as Requirements Catalogue or Business Process Maps for number of projects to gather business requirements and demonstrate customer journeys • Was accountable on tracking and reporting business readiness timelines up to programme director level in order to aid with migration and delivery. • Worked on sprints to assess current processes of organisation and its integration with technology to further define the future state and business solution. • Created and managed projects’ plan database for 30-50 projects to further track their performance. • Monitored the financial data of projects for invoicing purposes to eventually become a point of contact between Accenture and the client on invoices management. • Gained experience in Agile by becoming a scrum master for workshops on improving a contractual process. • Analysed and visualised data using platforms like Qlik Sense or PowerBI on projects in-flight for reporting purposes as well as in the project management and financial analysis.
Education
University of Warwick
Bachelor of Science (B.Sc.), Economics
2016 - 2019
Activities and societies: Finance Society, Economics Society, Trading Society, Polish Society, Volleyball Team
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