
Jackson Vanderwerken
Product Lead @ $50M ARR startup
Studied at Brigham Young University
Hiring Manager at SmileSet
Questions? Start chatting with this coach before you get started.
Jackson's Offerings
Custom hourly · $50/hr
Get help with Execution.
Jackson’s Product Management Qualifications
Experience level: Director of Product
Lead the product growth at 3 well-known DTC businesses, scaling revenue into the millions. Make yourself indispensable and learn product skills not just for the job but to operate your own business someday.
Jackson can help with:
Execution
Work Experience

Product Lead
SmileSet
January 2026 - Present
Hiring Manager
Directed product operations and strategies of a DTC teeth aligner e-commerce brand

Product Manager
Purple
March 2023 - January 2026
Interviewer
- Executed 50+ annual e-commerce and internal system initiatives that supported over $200M in sales. - Integrated various payment processors and third-party services to improve checkout and expand payment options. - Collaborates closely with engineers, designers, architects, merchandisers, and analysts to ship features and solve problems. - Runs day-to-day team processes like backlog grooming, sprint planning, and refinement Product Road Mapping, Jira and +5 skills

Co-Founder, Product
Sandbox
August 2022 - March 2023
- Built an AI app from scratch—defined MVP scope, gathered user feedback, and led go-to-market launch. - Reached 2,000 active users proceeding an acquisition that resulted in 1500% ROI. - Oversaw all stages of product development from early concepts through delivery, on an agile, small team. - Set goals, tracked performance, and adjusted direction based on results and customer input. Data Analysis, Figma (Software) and +15 skills

Product Management Intern
The Church of Jesus Christ of Latter-Day Saints
January 2022 - January 2023
- Analyzed performance of 1,800+ video assets to inform content reordering and creation. - Gathered user feedback to improve institutional apps and presented findings to the most senior leadership. - Helped shape the roadmap and define product needs in early planning stages. Data Analysis, Customer Validation and +7 skills

Branch Manager
Glide Cleaners
August 2020 - January 2022
Interviewer
- Founded a service business and subsequently sold it. - Led the efforts of acquiring company's rebrand. - Implemented hiring, payment, and training strategies for a team of 25 technicians. - Owned relations with third party teams and services. - Implemented hiring, payment, and training strategies still used today. Data Analysis, QuickBooks and +13 skills
Education

Brigham Young University
Bachelor's degree, Entrepreneurship/Entrepreneurial Studies
2020 - 2023
Activities and societies: Sandbox, Creators, Product Society Slack