Hailey Lee
5.0
(5)
Studied at Stanford Graduate School of Business
Works at webtoon
Successful clients at
Not currently taking new clients
Work Experience
Senior Manager, Global Corporate Development
webtoon
September 2022 - Present
Jan 2025 - Present: Senior Manager, Global Corporate Development (Responsible for dealflow in M&A, strategic investments, company-to-company partnerships) Jan 2024-Jan 2025: Manager, Global IP Business Sept 2022-Jan 2024: Rights Manager, Content and Business Development
Global Expansion Strategy, International Film Business
CJ ENM
August 2021 - October 2021
Partnered with Head of International and led exploration of North America film financing strategies and partnerships (MBA Internship)
Direct-to-Consumer Content and Commercial Strategy
Summer Discovery
June 2021 - August 2021
-Developed first ever analytical framework to evaluate the impact of in-platform curation of titles (eg. Top 10, Featured) on content performance and engagement. Influenced Head of discovery+ and creative executives to revamp promo strategy, leading to higher user engagement. -Guided the launch of Magnolia Network by presenting analysis-backed recommendations for greenlighting/renewal decisions and programming strategy. Responsible for monthly tracking of content performance for Magnolia's full slate of titles, by analyzing financial and user behavior data and incorporating insights into presentations for the Head of Discovery+ (MBA Internship)
Business Development and Content Acquisition
Branded Pictures Ent
January 2021 - April 2021
-Modeled financial viability of new business model expanding into transmedia IP (eg. podcasts, gaming, social media). Executed competitive research and market analysis, and structured investor pitch strategy -Provided CEO with greenlight recommendations for scripts and IP pitches, conducting content evaluation and script coverage (MBA Intern)
Economics Producer
CNBC
May 2017 - January 2020
-Responsible for network-wide news coverage of the US economy across 9 live TV shows spanning 13 hours of daily programming. Specialize in translating complex concepts (eg. monetary/trade/fiscal policy) and economic data (GDP, inflation, jobs) into actionable and insightful TV news stories catered to the Wall Street and investor audience. -Negotiated, secured, and produced 100+ interviews and content partnerships with global leaders such as Janet Yellen, Steven Mnuchin, Jerome Powell, and Gary Cohn. -Spearheaded 120+ live TV shoots across the country, hiring and managing cross-functional crews of 15+ people. -Launched an automation initiative to develop new software tools for creating TV chart graphics. Product managed the development cycle, integrating developers, designers, users, and leadership to create the products. Tools led to a reduction in production time by 12x per TV segment. Implemented time savings across network by training 50+ people. -Built and managed CNBC’s national economic and Federal Reserve surveys—widely tracked as key barometers of American market/economic sentiment since the 2008 financial crisis. Launched 11 All-America Economic Surveys and 20 Fed Surveys, analyzing data to identify national trends and forecasts alongside professional pollsters and data scientists and producing headline-generating content for both digital and TV reporting.
Segment Producer
CNBC
January 2017 - May 2017
Delivered a 400% increase in digital content volume by integrating the show’s digital and TV workstreams. Identified opportunity, then secured senior buy-in to lead effort. Developed a new multi-platform workflow by training full team of 15 on new digital publication software.
Hailey was also given offers to work at
CJ ENM
Education
Stanford Graduate School of Business
Master of Business Administration - MBA
2020 - 2022
-Selected to be Arbuckle Leadership Fellow -Elected Co-President of Arts, Media, and Entertainment (AME) Club -Core Leadership Committee for Stanford GSB's 2022 Metaverse Conference
Massachusetts Institute of Technology
Cross Registration
2010 - 2014
Cross registered in 7 courses including: Media Lab - Graduate level class on Civic Media Sloan Business School - Management Communication Graduate Program in Science Writing - Documentary Filmmaking Selected by MIT English Department for exceptional storytelling, selected for publication in MIT Angles Magazine
Wellesley College
BA, International Relations - Economics
2010 - 2014
Activities and societies: 2010-2014: Founder/Executive Producer of WCTV (managed staff of 50 across production, finance, marketing; Increased viewership by 10x) 2011: Traveled to Ghana to volunteer with Challenging Heights, nonprofit that rescues/rehabilitates child slaves. Conducted impact evaluation on women’s microfinance program. Selected to present results at College's annual Tanner Conf. 2010-2011: Elected VP of Amnesty Int'l chapter. Brought James Kofi Annan (CH founder) from Ghana to Wellesley for awareness event
5 Reviews
Overall Rating
5.0
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