Elaina Tia
Boost Your Design Career with a Former Meta & LinkedIn Design Lead
Studied at University of California, Los Angeles
Works at Quizlet
Available today
Starting at 7:30 PM UTC
Questions? Start chatting with this coach before you get started.
Elaina's Offerings
Custom hourly · $79/hr
Get help with AI Fundamentals, AI Product Design, and .
Elaina’s Design Qualifications
Experience level: Director
Welcome to my profile! With over a decade of experience in product design and leadership roles at top companies like Quizlet, Trainline, Meta, and LinkedIn, I bring a wealth of knowledge to help you excel in your design career. I've successfully mentored teams and individuals, guiding them through strategic pivots and innovative projects, such as AI-powered solutions and user experience enhancements. My hands-on approach and deep understanding of design strategy have consistently driven significant improvements in user engagement and business metrics. Whether you're looking to refine your design skills or navigate a career transition, I'm here to support your journey. Let's connect and create a tailored plan to achieve your goals!
Elaina can help with:
AI Fundamentals
AI Product Design
Cover Letters
Design Thinking
Interview Prep
LinkedIn Review
Networking Strategy
Promotion Strategy
Prototyping
Resume Review
Salary Negotiation
Skill Building
User Experience Design
User Interface Design
User Research & Insights Automation
Visual Design
Wireframing
About Elaina
I'm a Product Design Leader with a career spanning senior, lead, and Design Manager roles at Meta and LinkedIn. Over the past decade across London and the San Francisco Bay Area, I’ve worked at the forefront of tech, leading design for zero-to-one consumer products reaching millions as well as complex enterprise B2B platforms. As a coach, I partner with designers, design leads, and career switchers looking to break into big tech, level up their craft, navigate promotions, or transition into design management. Whether you’re refining your portfolio, preparing for high-stakes design critiques and behavioral interviews, or learning how to drive strategic cross-functional impact, I bring direct hiring and management experience to help you achieve your career goals.
Why do I coach?
I coach because navigating a design career in tech shouldn't feel like a black box. Throughout my journey from individual contributor to design manager across global tech hubs, having great mentors completely reshaped how I approached leadership, storytelling, and career growth. I want to pay that forward by offering actionable, candid guidance, demystifying hiring and leveling, and empowering designers to build confidence, showcase their best work, and accelerate their careers.
Work Experience
Senior Staff Product Designer
Quizlet
February 2026 - Present
Built the design operating model for two product pillars, Growth and Community, from the ground up, including design reviews, strategy frameworks, and a prioritized backlog, ahead of either team having formal design leadership. Improved acquisition, engagement, and retention metrics as a result. Ran a design-led motivation sprint and prototyped two strategic AI concepts, testing them with real users to set direction and priorities for the Growth roadmap. Mentored a team of senior and senior staff designers through a research-driven product pivot while staying hands-on in the craft.
Product Design Lead
Trainline
October 2022 - January 2026
Led the 0-to-1 design strategy for AI-powered conversational search, shipping a ChatGPT integration to 18M+ users. Reduced support tickets by 35% and drove £19.1M in net ticket sales. Pitched a native Search Assistant vision to the C-suite that set direction for the company's AI roadmap.
Product Designer
Meta
September 2021 - August 2022
Designed integrity and well-being experiences across Messenger and Instagram, protecting 3 billion monthly active users from abuse and harmful content. Built moderation tooling that cut appeal processing time by 40%.
Product Design Manager
August 2019 - August 2021
Helped shape a 3-year product strategy for LinkedIn's Sales Solutions business, supporting $1B+ in annual revenue. Recruited, hired, and managed a team of individual contributors to ensure quality results. Aligned Product and Engineering teams to frame project goals around the user need and pain points, ensuring team focus around the same user goals and mission. Collaborated across various cross-functional teams, developing a set of design principles currently being leveraged across three different product and design teams.
Senior Product Designer
October 2016 - August 2019
Led research and design bringing NLP and ML into Sales Navigator's mobile experience, and shipped a Custom Lists feature that grew to 2 million lists within nine months. Created LinkedIn Sales Solutions’ first ability to share and collaborate within the Sales Navigator product, increasing overall product WAU by 2% and increasing inMail sends by 28%.
User Experience Designer
RingCentral
October 2014 - September 2016
Led the mobile redesign of Glip, an enterprise messaging and collaboration tool positioned as a "Slack for enterprise." Rebuilt onboarding to reduce user dropoff by 10% and cut manual support costs by over $30K in the first three months, and restructured the product's information architecture to introduce roles and permissions for the first time.
Product Manager
BlackRock
August 2011 - September 2014
Utilized quantitative site analytics and qualitative research to devise a unified strategy for BlackRock’s eight mobile apps across North America, Europe, and Asia. Worked cross-functionally across engineering, design, and business to launch a new suite of three CRM and product apps for the BlackRock sales team within eight months. Defined requirements and led implementation of an analytics platform for tracking mobile apps.
Education
University of California, Los Angeles
Bachelor of Arts - BA, Communication Studies