Edward Gorbis
Studied at University of California, Los Angeles
Works at Amazon Web Services (AWS)
Available July 28 at 1:00 PM UTC
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About Edward
The modern sales landscape has fundamentally changed. If you are still relying entirely on manual outbound volume, generic email templates, and standard CRM data entry, you are falling behind. I help tech sales professionals leverage AI to compress sales cycles, build bulletproof pipelines, and close enterprise-level deals. My coaching is built on a unique combination of engineering precision and elite sales execution. I hold a master’s degree in seismic engineering from UCLA, a background that taught me to build highly structured, data-driven frameworks. I applied that exact analytical mindset to Silicon Valley tech sales, spending 15+ years climbing the enterprise ladder, leading revenue teams at AWS and WeWork, and closing over $500M in lifetime deals. Today, I sit at the intersection of modern sales strategy and generative AI as the creator of the AI-Native Sales Method and the author of Morning Sales, a daily revenue newsletter read by thousands of sales professionals. Why work with me? Most sales coaching on the market relies on generic advice from a decade ago. My approach focuses on practical, real-time tactical execution designed for today's market. AI will not replace salespeople—but salespeople who master AI will replace those who do not. I don't teach you how to use AI to write a basic email; I teach you how to architect a custom, automated sales engine. What we will accomplish together: - Live Pipeline AI Audits: We will open up your actual live pipeline to build custom prompt frameworks for hyper-personalized account research, deep discovery, and friction-free follow-ups. - Eliminating Admin Work: I will show you how to automate manual busywork—like call prep, CRM data extraction, and competitive analysis—so you can spend 100% of your energy on human connection and closing. - C-Suite Multithreading & Strategy: Learn how to use data-driven insights to crack enterprise accounts, align with executive buyers, and navigate complex procurement processes. - The Career Pivot Advantage: For those transitioning into tech sales or looking to scale into leadership, we will optimize your personal branding and interviewing strategy to make your background an undeniable asset. If you are an Account Executive, SDR, or sales leader ready to move from exhausting volume to high-margin, AI-amplified precision, let's get to work. Book a session or send me a message today.
Why do I coach?
Having spent over 15 years in enterprise tech sales and closing $500M+ in deals, I know firsthand how brutal and isolating this industry can be. Early in my career, after pivoting from seismic engineering, I faced 275 consecutive job rejections over nine grueling months. I didn't find my footing by working harder at a broken system; I found it by changing my strategy, building structured frameworks, and leaning on mentors who showed me the side door to tech sales. That difficult transition taught me that traditional grit is essential, but having a proven blueprint is what actually changes your career trajectory. I coach because sales has entered its most disruptive era since the invention of the internet. With the rise of generative AI, the gap between the top 1% of tech sellers and everyone else is widening daily. I am deeply passionate about helping ambitious Account Executives, SDRs, and sales leaders navigate this shift. I want to prevent you from making the same mistakes I made, eliminate the burnout of manual administrative prison, and give you the modern, AI-amplified playbooks you need to dominate your quota and maximize your earnings.
Work Experience
Gen AI Product Lead
Amazon Web Services (AWS)
August 2022 - Present
- Received the Q1 2026 North America Sales All-Star Award. Exceeded 100% of quota in both 2024 and 2025, including 140% attainment in Gen AI. Promoted to Principal Sales, a top-tier designation earned through consistent performance and executive-level account strategy. - Led the North America 2026 AI Productivity Training program, upskilling 1,000+ AWS sellers on AI-driven sales motions across the continent. - Drives real AI transformation for customers — not pilots, production. Recently helped a health tech company generate $3M in net new ARR through an end-to-end Gen AI deployment. Advises C-suite buyers on AI adoption roadmaps, guiding organizations through the full transformation lifecycle from use case identification to measurable business outcomes. Sales Strategy, Business-to-Business (B2B) and +4 skills
Sales and Account Management
Job
January 2021 - August 2022
Built and led the US sales and account management organization from the ground up, scaling to $400M ARR with 110% quota attainment every quarter between January 2021 and August 2022. Hired and ramped a 25-person sales and AM team in under 18 months. Closed $400M ARR through organic and inorganic revenue channels. Led M&A integration, bridging sales operations and customer delivery across acquired entities. The systematic approach to building teams, scaling revenue, and accelerating complex enterprise deals across this tenure became a core part of the methodology Edward now teaches through Morning Sales and The AI-Native Sales Leader cohort on Maven. Sales Strategy, Leadership and +5 skills
Mentor
500 Global
2021 - Present
Advises early-stage entrepreneurs in the 500 Global ecosystem on go-to-market strategy, enterprise sales fundamentals, and scaling revenue from first customers to repeatable pipeline. Draws on 15 years of enterprise B2B sales experience and $500M+ in closed deals to help founders avoid the mistakes that kill startups before product-market fit translates into revenue. Leadership, Business-to-Business (B2B) and +1 skill
Enterprise Business Development
WeWork
December 2019 - December 2020
Led enterprise account management and business development for the global SoftBank relationship, closing $52M in total contract value and expanding the partnership from 200+ portfolio companies to 14 global locations between December 2019 and December 2020. Managed a cross-functional team of 15 across sales, AM, and customer success. Identified and converted new business opportunities through 10 to 15 cross-functional partners, building the complex deal orchestration skills that now inform the enterprise selling frameworks shared in Morning Sales. Sales Strategy, Leadership and +5 skills
Large Enterprise Account Director
WeWork
August 2018 - December 2019
Built the West Enterprise AM team across SF, LA, and Austin, hiring and developing 25 Enterprise AMs between August 2018 and December 2019. Grew team revenue quarter over quarter for 1.5 years, reaching $25M ARR per quarter with 110% retention. Conducted QBRs with 400+ enterprise clients to surface $75M+ in upsell pipeline per quarter. Led pre-sales partnership with technical delivery teams to scope work and define budgets accurately. Sales Strategy, Leadership and +5 skills
Co-Founder, Head of Sales & Finance
Greeneum Network
December 2016 - November 2018
• Greeneum is a decentralized cryptocurrency built on the Ethereum ERC20 protocol • Developed partnership models and integration plans for third-party renewable developers, utilities, and smart energy innovation organizations • Spoke at crypto and Fintech conferences to educate the market and drive adoption Leadership, Business-to-Business (B2B) and +1 skill
Education
Isenberg School of Management, UMass Amherst
Master of Business Administration (M.B.A.), Entrepreneurship
2018
University of California, Los Angeles
Master of Science - MS, Civil Engineering
2012 - 2013
University of California, Davis
Bachelor's Degree, Civil Engineering
2007 - 2011
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