David Andriate
Studied at UGA - Grady College of Journalism and Mass Communication
Works at Manychat
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Work Experience
Sr. Manager, Product Marketing
Manychat
October 2025 - Present
• Acted as the primary architect of Manychat’s Meta partnership, aligning product roadmaps, GTM initiatives, and executive stakeholders to deliver major platform launches, secure $500K+ in partner funding, and drive an 8× increase in IG organic usage of Manychat, as reported by Meta. • Leading the buildout of Manychat’s technology partnerships ecosystem, developing integration and co-marketing strategies with key creator economy platforms like Kit, HypeAuditor, BeeHiiv, Later (Mavely), and many more. • Recognized internally for deep creator economy expertise, conducting 1,000+ creator interviews and translating insights into marketing campaigns that became among Manychat’s highest-performing acquisition programs. (Link in Bio is Dead, Follow to DM Campaign) • Core leader behind the launch and GTM of Follow-to-DM, a major Meta collaboration that became Manychat’s second most adopted feature on the platform. • Launched WhatsApp Coexistence, acquiring 3,000 new accounts and generating $243K+ in new MRR within months of release. • Leveraged deep product expertise to create the Manychat 101 YouTube education series, producing tutorials that have generated 100K+ views and scaled product education for creators. Customer Interviews, GTM and +1 skill
Senior Manager, Marketing
rebeliq
August 2020 - October 2021
- Led video marketing strategy that resulted in 3500+ qualified leads, and 250+ free-trial sign-ups and booked demos per month, a 12% MoM increase. - Launched Local SEO + Listing Services that increased ARPA by $100, resulting in $100,000+ increase in overall revenue. - Launched Monthly Webinar Initiative that had 3000+ total registrants Customer Research, B2B Marketing and +8 skills
Lead Video Editor
Shootsta
January 2018 - August 2020
• Produced 1000+ videos resulting in 3,500,000+ views across Youtube, Linkedin, Facebook, and client websites. •Manages a team of 4 editors to produce videos for Airbnb, LinkedIn, TD Ameritrade, Atlassian, T-Mobile, Salesforce, Ace Hardware, and more. •Organizes series-based content across multiple stakeholders to ensure consistency and quick turnaround. •Motivates his team and is passionate about helping them achieve their career goals. Videography, Video Post-Production and +7 skills
Founder
David Andriate Media
May 2016 - Present
• Built an AI video production studio, producing campaigns for 30+ clients including Zapier, Amazon MGM Studios, Bark, Replicant, WorkRamp, Avelo Airlines, Syracuse University, and Ludacris, generating $220K+ in revenue. • Created viral AI-generated video content reaching 20M+ organic views • Developed AI-driven production workflows that enable brands to create high-quality marketing videos dramatically faster and more cost effectively than traditional production. • Work has been featured in The Washington Post and USA Today and recognized with national and state-level film awards. Positioning (Marketing), Videography and +12 skills
Education
UGA - Grady College of Journalism and Mass Communication
Entertainment and Media Studies, Film/Cinema/Video Studies
2014 - 2017