About Cynthia

I am an APAC commercial leader with over 20 years of experience driving revenue growth, platform adoption, and market leadership across Technology and FMCG at Google, Procter & Gamble, Samsung etc. Throughout my career, I’ve led large-scale B2B and B2C sales and marketing initiatives, translating complex business priorities into actionable go-to-market strategies, partnerships, and sustained commercial impact. My experience spans advertising sales, marketing, brand building, analytics, and cross-functional leadership across high-growth, complex markets. I bring a unique combination of commercial expertise and coaching insight, helping leaders shape executive narratives, embrace new opportunities, and unlock their potential. Coaching matters to me because I’ve seen firsthand how the right guidance can open doors to clarity, confidence, and sustainable impact—both for leaders and the organisations they serve.