Craig Hartman

Leader during 5 tech shifts: Salesforce, Cisco, ServiceNow and SAP

Purdue University
Value Signal Advisory LLC

Available tomorrow

Starting at 12:00 PM UTC

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Built on a foundation of ten years in top-tier consulting, I transitioned to enterprise technology to to help companies during each technology shift phase over 25 years. There I advised executives and leaders on investment to value impact; AI and platform technology strategy and delivery; and GTM strategy governance. I now coach leaders on the transformation decisions, executive alignments, and accountability structures that boards and investors are demanding answers to. I am also Founder and Managing Director of Value Signal Advisory, as an independent AI and platform strategy and value advisor.

Craig also coaches for AI Services, Management Consulting, and Business Operations & Strategy. View all.

Work with Craig

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Craig’s General Management Qualifications

Experience level: Executive

Welcome to my profile! With over 25 years of experience in strategic roles at top companies like SAP, ServiceNow, Cisco and Salesforce, I specialize in helping executives and organizations unlock the full potential of AI and digital transformation. As the Global Head of Value Realization at SAP and AI and Platform Value Practice Lead at ServiceNow, I have advised C-suite and board-level clients on maximizing value through strategic initiatives. My extensive background in corporate strategy, coupled with executive education from MIT Sloan and Kellogg School of Management, equips me to guide you in navigating complex management challenges. Whether you're looking to enhance your leadership skills or drive organizational change, I'm here to help you achieve your goals. Let's connect and create a tailored strategy for your success!

Craig can help with:

AI Automation

AI Fundamentals

Change Management

Coaching and Mentoring

Conflict Resolution

Emotional Intelligence

Ethical Leadership

Innovation and Creativity

LinkedIn Review

Networking Strategy

Problem Solving

Resume

Time Management

Why do I coach?

I spent 25 years on the vendor side of some of the most critical technology decisions executives make building the case for the c-suite and board. Along, the way, I was fortunate to have several of my own mentors and coaches. During highly uncertain and hyper fast periods, executives were making bets without a structured way to think them through. Coaching is where I can be most useful not as another advisor, but as someone who has lived the inside of this problem and can sit alongside an executive while they work through it.

Work Experience

Founder & Managing Director

Value Signal Advisory LLC

May 2026 - Present

AI value and strategy executive advisor to COOs, CFOs, and CIOs

Global Head of Value Realization

SAP

2025 - 2026

* Developed and initiated a global, AI enterprise-scale value realization program to engage with customer executive stakeholders to ensure alignment of investments to business outcomes. AI, Value Realization and +2 skills

AI and Platform Value Practice Lead

ServiceNow

January 2021 - September 2025

Spearheaded AI and digital transformation initiatives, empowering customers to maximize value from ServiceNow platform capabilitied through AI, vertical solutions and enterprise transformation initiatives. Advised C-suite and board-level buyers on platform strategy, governance and capability roadmaps. Built and led teams of 7-10 value strategists aligned with strategic account pursuits. GenAI, Cloud Computing and +6 skills

Growth and Customer Strategy Practice Lead

Salesforce

September 2018 - January 2021

Translated complex AI platform capabilities into board-ready investment and value realization strategies for CFOs, CIOs, and LOB stakeholders. Software as a Service (SaaS), Cloud Computing and +4 skills

Sr Director, Customer Value Consulting

Salesforce

December 2015 - September 2018

Advised Salesforce’s most strategic enterprise clients in quantifying the tangible business value and roadmaps for connecting enterprises, partners, and employees through industry solutions. Software as a Service (SaaS), Strategy and +5 skills

Principal, High Tech Strategy Practice

Strategy&

April 2015 - December 2015

Advised enterprise, consumer hardware, and software C-suite clients on growth strategies, portfolio management, GTM planning, and development of product and solution platform capabilities. Software as a Service (SaaS), Strategy and +6 skills