Mentor

Growth Marketing Manager

• Led integrated marketing campaigns and co-marketing initiatives for global enterprise partners leveraging digital marketing channels to drive • Managed marketing budgets effectively, optimizing resource allocation across SEM, events, sales tools, content creation, and paid media, to maximize ROI and drive significant growth for both internal and partner-led initiatives • Collaborated with cross-functional teams including category managers and product leaders to develop and execute scalable marketing plans, focusing on partner enablement, product updates, and promotional activations that supported growth in key verticals. • Utilized data-driven insights and web analytics to assess the performance of partner marketing programs, recommending A/B testing strategies and continuous improvements • Developed comprehensive partner-facing marketing proposals and program analyses, presenting growth opportunities and digital performance insights to global leadership through MBRs and QBRs, ensuring strategic alignment and enhanced partner engagement • Crafted co-marketing content such as case studies, educational materials, and blog posts, ensuring resources aligned with partner needs • Awarded for excellence in global marketing, recognized with the "Travel Award" for exceptional contributions to co-marketing initiatives and joint marketing campaigns Strategic Partnerships, Performance Marketing and +19 skills

Marketing Manager

• Planned and executed cross-channel Go-to-Market strategies for retail and digital campaigns, achieving a +320% ROI and significantly increasing engagement across core audiences • Managed all trade and retail events, coordinating all logistics including budget management, vendor relationships, content creation, and stakeholder management • Managed agency relationships to execute high-impact campaigns, achieving a 5x ROAS with a $2.3M annual budget, driving incremental growth across core product categories • Conducted data analysis to inform strategic decisions, improving marketing efficiency by 30% and leveraging targeted messaging strategies to enhance customer engagmen.t • Developed market research presentations, boosting confidence in category leadership and aligning with sales objectives and revenue goals • Built strong relationships with sales and creative teams to produce sell in collateral, enhancing category positioning and competitiveness in key markets Brand Management, Content Marketing and +10 skills

Brand Marketing Manager

• Served as the interim Marketing Project Manager, determining the creative team’s execution of multiple projects - driving timelines with numerous agencies, providing internal/external status updates, and enabling department collaboration • Implemented all marketing communication programs with global brand leaders to build the BOA brand through B2B and B2C channels (email, social, web, retail, print) • Crafted compelling brand and creative briefs to develop captivating brand storylines with recommended deliverables, budgets, and deadlines • Contributed to a demand-generation campaign aimed at increasing brand visibility and credibility by nurturing leads through paid social, SEO, and digital events • Collaborated with brand partners to develop and deploy customized content, and brand messaging, that was leveraged to gain acquisition and engagement from global audiences • Art directed, produced, and managed lifestyle and studio video/photo shoots for digital and print marketing campaigns Brand Strategy, Rebranding and +12 skills

Marketing Coordinator

• Successfully planned, managed, and executed the launch of 200+ products across all digital channels • Managed the business' social media presence, email marketing program, blog posts, brand assets, product copy, intention, and segmentation approach • Analyzed, drove insights, and provided critical recommendations to optimize the company's merchandising and customer shopping experience • Collaborated with the UX team to define, develop, and deploy industry-leading eCommerce shopping flows and web marketing experiences Customer Relationship Management (CRM), Audience Segmentation and +11 skills