Brittney Gilbert
5.0
(11)
Studied at Middle Tennessee State University
Works at Sprout Social
Successful clients at
Not currently taking new clients
Work Experience
Strategic Consultant
Sprout Social
September 2024 - Present
Advises household name brands and global enterprise organizations on social media strategy, proving ROI, leveraging social data to inform business decisions, social listening, community management, content analysis, competitive analysis, platform optimization, crisis management, social media governance + more. Projects include, but are not limited to: -Brand health reports encompassing share of voice, sentiment analysis and identifying influencers to tap for partnerships -Coaching sales teams on personal branding and social selling to improve pipeline -Advising on establishing organizational Centers of Excellence for social media -Workshops on executive presence on social to improve brand awareness/affinity -Community management playbooks for highly-matrixed organizations -Illustrating ROI of organic social programs to advocate for headcount
Social Media Director
Franklin Templeton
November 2023 - June 2024
● Led global team of social media professionals & directed entirety of firm’s social media strategy ● Nurtured employee development and expanded global team from three to seven team members to expand company’s share of voice across platforms ● Created social strategy for CEO’s personal brand on LinkedIn ● Drafted and enforced company-wide social media best practices ● Implemented robust social listening strategy that informed marketing plans for product roll-outs ● Advised marketing teams from Franklin Templeton’s 20+ affiliates, helping to create custom strategies for their business needs
Social Media Manager
Franklin Templeton
April 2019 - November 2023
Led a team of social media strategists from the global Center of Excellence to grow, engage and convert B2B and B2C audiences across the globe. ● Navigated company through high-profile crisis through social listening & advising executives ● Fostered improved interactions by increasing organic engagement rate by 37% ● Launched Instagram & grew audience to 13,600 through purely organic efforts ● Oversaw governance of social media to ensure presence is consistent, effective and on-brand ● Influenced cross-departmentally to modernize marketing content ● Facilitated the establishment of leads and extended brand awareness through social selling/employee advocacy program, increasing shares & impressions by 634% ● Built monthly and quarterly social media metrics reports that informed strategy
Social Media Manager
Realtor.com
October 2015 - April 2019
● Created & executed social media strategy for brand & editorial efforts, driving 40% of Realtor.com's overall web traffic ● Improved brand affinity by increasing engagement rate on Facebook by 3000% ● Drove leads by improving clicks to site via Facebook by 330% ● Grew clicks to site via Pinterest by 5755% ● Built robust community by increasing average number of comments on Facebook posts by 600% Writing, Audience Development and +20 skills
Audience Development Manager
The Dodo
November 2014 - October 2015
● Strategic and tactical development of social platforms, including Twitter, Instagram & Pinterest ● Generated 18,000,000 impressions and 18,000 clicks back to website via Pinterest ● Grew Instagram audience from 400 to 46,000 in 6 months, a 11,600% increase, resulting in more than 598,000 interactions ● Launched company’s Tumblr account and created viral post with 100,000 shares within two weeks of launch ● Managed relationships with brands and influencers for social sharing Writing, Audience Development and +21 skills
Social Media Manager
CBS
October 2012 - September 2014
● Created and published all social media posts across 12 accounts for seven media brands under CBS Bay Area umbrella ● Developed and refined tone of voice and best practices for seven brands across TV and radio to increase web traffic and tune-in numbers ● Coached on-air talent on social media best practices to grow their personal brands ● Improved engagement on CBS News Bay Area Facebook page by 3096% ● Grew CBS Bay Area Facebook followers by 1092% ● Monitored trending topics and evaluated social media post performance to inform editorial direction for content Writing, Audience Development and +17 skills
Brittney was also given offers to work at
Santander Bank
Education
Middle Tennessee State University
Bachelor of Science - BS, Journalism
Writing
11 Reviews
Overall Rating
5.0
Brittney has helped clients get into these companies: