About Alena

I didn’t start with all the answers. My own journey was a series of intentional pivots—from Engineer to PM to Designer. I learned the craft on the job while navigating the complexities of 18 years at Google. I specialize in helping leaders move from dissonance to resonance. In high-pressure industries, it’s easy to lose your sense of self. I spent nearly two decades navigating the pressures of scale, leadership, and imposter syndrome. Rather than following a traditional ladder, I carved my own path to become a leader focused on scaling frameworks and strategy. Along the way, I navigated the transition into motherhood and discovered the transformative power of coaching. Today, I help designers and tech leaders audit their skills, protect their energy, and negotiate their environment so they can own their unique journey with confidence.