
Alena Fong
5.0
(6)
1,625 min coached
Studied at University of California, Los Angeles
Worked at Google
Successful clients at
Available Friday at 6:30 PM UTC
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About Alena
I didn’t start with all the answers. My own journey was a series of intentional pivots—from Engineer to PM to Designer. I learned the craft on the job while navigating the complexities of 18 years at Google. I specialize in helping leaders move from dissonance to resonance. In high-pressure industries, it’s easy to lose your sense of self. I spent nearly two decades navigating the pressures of scale, leadership, and imposter syndrome. Rather than following a traditional ladder, I carved my own path to become a leader focused on scaling frameworks and strategy. Along the way, I navigated the transition into motherhood and discovered the transformative power of coaching. Today, I help designers and tech leaders audit their skills, protect their energy, and negotiate their environment so they can own their unique journey with confidence.
Why do I coach?
I coach because I found deep healing by working with coaches I trust. They guided me through a structured, intentional process of self-alignment to define what living authentically looks like for me. This investment transformed my career and my life, enabling me to navigate work and home with peace, strength, and openness. I coach to help others find that same resonance. Whether you are navigating a promotion, a return from parental leave, or a total career pivot, I partner with you to ensure your work fuels you rather than drains you. My goal is to help you find career vitality at every stage of your life's work.
Work Experience
Principal Product Designer
ServiceNow
July 2024 - January 2026
Lead design strategy to create coherent, configurable, user-driven conversational AI experiences across multiple product experiences.

Senior Staff User Experience Designer
November 2022 - July 2024
- Built a program to unify payments and identity experiences across Google’s consumer and enterprise products, promoting alignment across multiple product areas with user-centered strategies. - Created a UX design system for payments and identity experiences across Google, redefining the design and implementation of these experiences.

Staff User Experience Designer
June 2016 - October 2022
- Led a joint UXD/UXR program to quantitatively assess the impact of subtle UI changes on the search results page, delivering data-driven, cross-product UX recommendations that defined new design and product initiatives. - Created a framework to componentize search results, transforming the design and implementation of search experiences. - Led multiple redesign initiatives for the search results page, working with several product teams to deliver a cohesive user experience. - Developed a vision for a unified workflow paradigm for IT admins across Google Workspace product experiences.

Senior User Experience Designer
December 2011 - May 2016
- Designed and launched a new keyword tool based on search terms. - Contributed to Google[x] efforts.
Embedded Software Engineer
The Boeing Company
July 2004 - January 2006
Supported the Operational Flight Program Loading System (OFPLS) and performed integration testing.

IT Administrator and Web Developer
Pharmaceutical Services Corporation
July 2003 - June 2004
Providing technical support for remote offices and 50+ employees. Established intranet and managed external website.
Education
University of California, Los Angeles
Bachelor's Degree, Computer Science
1999 - 2003
Technical Minor in Design
6 Reviews
Overall Rating
5.0
Alena has helped clients get into these companies: