Ade D.

Ade Dedeke

Columbia Business School Logo

Studied at Columbia Business School

Egba Ake Logo

Works at Egba Ake

Available Monday at 1:00 PM UTC

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About Ade

I got into business school with a full scholarship on my third try... I also got accepted to three T20 business schools, with full rides at two of them and a partial ride at the third. For years, I worked as a management consultant while pursuing my MBA applications. But those first two attempts were consumed by perfectionism. I was obsessed with crafting the perfect story, hitting the perfect GMAT score, making sure every single element was flawless. I was listening to so much noise online about what I needed to be a standout candidate, what it would take to get scholarships, how I had to optimize everything. That noise paralyzed me. I was also leaning heavily on prep programs like Forte, MLT, Manhattan Prep, Sherpa prep, and other external resources, thinking that was the missing piece. But no matter what I tried, I couldn't hit that apply button. It wasn't until my third attempt that everything changed. I stopped using the additional prep programs. I stopped chasing perfection. I finally decided that my story and what I had to offer mattered so much more that being perfect. If this sounds like you, if you're stuck trying to craft the perfect narrative, or grinding through test prep that isn't moving the needle, or following advice that feels "one-size fit all" and disconnected, then we should talk. I help my clients understand what actually worked for me on that third try and how to put your best foot forward without needing to be the perfect candidate. Let's craft your application together!

Why do I coach?

I want to have an impact on applicants like me, who are stuck in their head, or on their 2nd, 3rd, or 4th try.

Work Experience

Egba Ake Logo

Founder

Egba Ake

July 2024 - Present

I founded Egba Ake, a purpose-driven fashion brand that bridges heritage and modern design, and scaled it from concept to market. I lead end-to-end growth strategy across product design, positioning, paid and organic acquisition, and partnerships. Since launch, I’ve driven measurable brand growth through performance marketing, data-informed content testing, influencer collaborations, and storytelling campaigns that strengthened engagement and positioned Egba Ake within the global African designer fashion space. Design, Consumer Behavior and +7 skills

EY-Parthenon Logo

Strategy Consultant

EY-Parthenon

June 2023 - August 2023

Corporate Strategy - Retail Developed market entry strategy for major US apparel retailer by analyzing consumer behavior across multiple media channels Led weekly strategic sessions with C-suite executives to address critical US market expansion concerns Conducted competitor analysis across 13 retailers, synthesizing data on merchandising, operations, and marketing strategies Created product strategy for discount retailer's private label launch with 12 targeted recommendations across multiple categories Designed retail media network strategy delivering personalized cross-brand recommendations based on customers' wellness goals Data Analysis, Qualitative Research and +9 skills

Accenture Logo

Management Consultant

Accenture

November 2020 - August 2022

Led a $10M workstream, as part of a transformation project, delivering 18% operational efficiency gains within budget and deadlines. Managed a $3M software portfolio, driving cost savings and securing buy-in for new agreements. Optimized cloud infrastructure and software solutions across multiple project teams to align technical and business requirements. Data Analysis, Change Management and +9 skills

Accenture Logo

Senior Analyst

Accenture

November 2019 - November 2020

Business Transformation, Analytics and +3 skills

Accenture Logo

Analyst

Accenture

May 2018 - November 2019

Analytics, Quantitative Research and +3 skills

JPMorgan Chase & Co. Logo

Analyst Development Program

JPMorgan Chase & Co.

June 2016 - August 2016

Education

Columbia Business School Logo

Columbia Business School

Master of Business Administration - MBA

2022 - 2024

Activities and societies: Robert F. Smith Scholar, Consortium for Graduate Study in Management Fellow, and Forte Fellow Lang Entrepreneurship Center Summer Start Up Track participant Columbia Small Business Development Consultant Year 2 Leadership: Columbia Africa Business Club - Co-President Columbia Beauty Club - VP Careers and Alumni Year 1 Leadership Columbia Africa Business Club - AVP Careers & Alumni Columbia Beauty Club - AVP Careers & Alumni (Inaugural Board) Entrepreneurship, Innovation, and Retail Consumer Behavior, Digital Marketing and +1 skill

Morgan State University Logo

Morgan State University

Bachelor of Science (BSc), Economics

2013 - 2017

Ade D.

Ade D.

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