Most students know what they've done. Very few know how to tell you who they are. That's where I come in. I've spent my career at the intersection of admissions and storytelling. I ran the admissions committee for Seaver College at my alma mater Pepperdine, where I was one of the youngest Associate Directors of Admission in the country. After attending The University of Chicago Law School, I served as the Director of MBA Admissions Consulting at Veritas Prep and then co-owned an MBA admissions practice where I helped hundreds of candidates get into Harvard, Stanford, Wharton, and other top business schools. More recently I co-founded Campside Media, one of the most respected podcast studios in the country, and have sold or been hired to write a dozen screenplays in the entertainment industry. What I've learned in both admissions and Hollywood is the same thing: the people who succeed are the ones who know their story and can communicate it clearly and authentically. That's the foundation of everything I do at True North. Before we talk about schools or essays, we build your Map — a detailed profile of who you are, what drives you, and what kind of college experience will actually help you become the person you're meant to be. Everything flows from there. I believe fit trumps brand. I believe high school should be an authentic experience, not a four-year audition. And I believe there are more great colleges out there than most families realize. Further, I'm navigating this process with my own daughter right now which is part of what drew me back to this work — and it keeps me sharp on what families are actually experiencing. If that sounds like the kind of guidance you're looking for, I'd love to connect.