Aboira Irumudomon
Paid Media Strategist for $1B Brands | McKinsey Associate, Kelley MBA
Studied at Kelley School of Business (Indiana)
Works at McKinsey & Company
Available tomorrow at 9:30 PM UTC
Questions? Start chatting with this coach before you get started.
Aboira's Offerings
Custom hourly · $75/hr
Get help with Branding, Digital Marketing, and .
Aboira also coaches for Management Consulting and MBA. View all.
Aboira’s Marketing Qualifications
Experience level: Manager
I spent over five years running paid media for some of the largest brands in retail, automotive, and financial services, including a $1B enterprise client at Rise Interactive and a $20M+ portfolio of 12 businesses at Creative Circle. I owned search engine performance for a Fortune 500 retailer that drove $1M in incremental revenue, and expanded shopping campaigns that delivered a 25% revenue lift during Black Friday and Cyber Monday. Since then I earned my MBA at Kelley and joined McKinsey, where I advise Fortune 500 leaders on marketing strategy and organization design, including a marketing org redesign that identified $9 to 15M in annualized impact. I coach marketers on building channel strategy, proving ROI, managing agencies and client relationships, and making the move from execution to strategy and leadership.
Aboira can help with:
Branding
Digital Marketing
Interview Prep
Marketing Strategy
Market Research
Networking Strategy
Promotion Strategy
Resume Review
Aboira also coaches for Management Consulting and MBA. View all.
About Aboira
I'm a McKinsey Associate in Chicago, but that's not where the story started. I did my undergrad at the University of Tulsa, spent my early career in real estate operations in Florida, and then rebuilt my trajectory through digital marketing and agency work in Chicago — at Publicis Groupe, Rise Interactive, Creative Circle, and L2TMedia — before earning my MBA at the Kelley School of Business and recruiting into consulting. If you're someone whose path hasn't been a straight line, we'll probably get along. Most of the best things in my career came from a pivot nobody saw coming.
Why do I coach?
I coach because I know exactly how disorienting it feels to look at a competitive goal — like an MBA at a top program or an offer at a firm like McKinsey — and not see anyone in your corner who has done it. I didn't grow up in a family of consultants or MBAs. I figured out business school applications, the case interview process, and the unwritten rules of "elite" recruiting the long way — by asking a lot of questions, getting a lot of things wrong first, and eventually finding a few people willing to be honest with me about what actually matters. Coaching is me being that person on the other side now. I'll tell you what's working, what's not, and what people are really thinking when they read your essay or watch you fumble a case. The goal isn't for you to sound like me — it's for you to make your version of the journey land.
Work Experience
AI & GTM Strategic Advisor
Stealth Startup
August 2025 - Present
Advise leadership of an early-stage digital health AI company on go-to-market strategy, AI product positioning, and enterprise customer success.
Associate
McKinsey & Company
September 2024 - Present
Strategy and operations consultant serving Fortune 500 C-suite leaders across CPG, retail, apparel, technology, automotive, and staffing. Work spans enterprise generative AI adoption (scaled onboarding to 100+ colleagues on McKinsey's internal AI platform, Lilli), ~$100M procurement negotiation prep for a global food & beverage company, initiative sizing and marketing org redesign for a public staffing firm (~$9–15M annualized impact identified), and competitive benchmarking for Fortune 100 tech CFOs. Regularly builds partner- and client-ready deliverables under tight timelines, including SteerCo decks, financial models, and executive workshop materials.
Summer Associate
McKinsey & Company
May 2023 - August 2023
Summer internship on a Fortune 500 pricing and commercial excellence engagement. Designed a tailored KPI dashboard for C-suite executives to strengthen strategic decision-making, and led dynamic SKU-level pricing analysis and cross-functional training across divisional offices — reducing lost sales and improving brand health. Received a full-time return offer.
Associate Manager
Rise Interactive
November 2020 - May 2022
Managed paid media strategy for a $1B enterprise client as the agency's subject matter expert, developing and executing upsell strategies that expanded channel mix and revenue. Led a company-wide redesign of new hire onboarding that significantly reduced ramp time and improved satisfaction scores, and designed DEI programming that grew event attendance by 200%+. Left to pursue MBA at Kelley.
Project Manager
jhme Real Estate Advisors
December 2019 - May 2021
Part-time project management consultant for a real estate advisory firm, overseeing $2.5M–$16M construction projects on behalf of institutional lenders. Identified 5+ issues per project on average, preventing $250K+ in potential overruns and ensuring 100% on-time milestone completion across the portfolio.
Digital Media Consultant
Creative Circle
December 2019 - May 2021
Contract consultant advising a $20M+ portfolio of 12 businesses — including Berkshire Hathaway and MassMutual — on paid media strategy. Insights contributed to a $10M+ client contract renewal, and built custom data tracking systems that increased client website engagement by 250%.
Account Manager
Publicis Groupe
July 2019 - December 2019
Account Manager at one of the world's largest marketing and communications holding companies. Owned search engine performance for a Fortune 500 retail client, generating $1M in incremental revenue, and led the expansion of shopping ad campaigns that delivered a 25% revenue lift during Black Friday/Cyber Monday.
Senior Digital Media Specialist
L2TMedia
June 2018 - July 2019
Led paid media execution across a $12M+ automotive client portfolio, managing 3 direct reports and driving 10% revenue growth by expanding media channels and improving cross-sell rate by 15%. Conducted bi-weekly training for a 20-person offshore team, reducing account errors by 50%.
Chief of Staff / Property Manager
Richco Industrial Inc
January 2017 - May 2018
Chief of Staff and Property Manager overseeing a $10M commercial and residential real estate portfolio. Reduced excess expenditures by $10K/month through vendor renegotiation and expense rationalization, and led $200K+ contracting projects that achieved 100% occupancy.
Aboira was also given offers to work at
Starbucks
Gartner
3M
Rockwell Automation
Education
Kelley School of Business (Indiana)
Masters of Business Administration, Management
2022 - 2024
Case Competition Finalist Consulting Academy Leader - Led a team of first year graduates in advising a business 1Kelley Consulting Lead - Led a team of undergrads in advising a business
University of Tulsa
BS, Marketing and Business
2012 - 2016
Freshman Student Government President