Leland+ Content Library

Leland MBA Week (June 2-6) Kickoff

​Join us for Leland's FREE MBA Week (June 2-6) Kickoff! You’re invited to the ultimate MBA admissions prep week, designed to help you get into your dream program. ​This week will feature a series of online sessions hosted by some of Leland’s top admissions coaches—former admissions officers and application experts who have helped hundreds of applicants get into schools like GSB, HBS, Wharton, Booth, and more. ​Throughout the week, you’ll gain extremely tactical insight on school selection, application strategy, essay writing, interviews, and more. Last year, more than 3,000 participants joined us, and we can’t wait to welcome even more of you this year! ​In this kickoff session, we’ll cover essential topics like crafting your personal story, selecting the right schools, and what MBA programs are really looking for. Our expert panelists include Timothy F. (former Chicago Booth Admissions Fellow with 150+ M7 admits), and Geri T. (former Associate Director of Harvard Business School with 75+ M7 admits). With their extensive experience reading applications, conducting interviews, and coaching successful applicants into every M7 school, they’ll provide top insights to help you stand out in a competitive admissions process.

How to Recruit for Consulting out of Your MBA

After this session, you will know how to build a credible consulting recruiting timeline from your MBA program, including when to start networking with firms, how to approach case prep alongside academics, and what separates candidates who land offers from those who stall out in the process. The coach will also walk through how to position your pre-MBA background so it works for you, not against you, in consulting interviews.

Deferred MBA M7 Series: Kellogg

Thinking about a deferred MBA and wondering what it takes to get into a top program like Kellogg? Join Andrew Dale, a former Kellogg Admissions Officer and Supercoach on Leland, as he walks you through what makes a strong application, how to tell a compelling story, and what Kellogg specifically looks for in deferred candidates. Bring your questions about essays, recommenders, interviews, and strategy—Andrew will help position you for success.

Land a Role as an Tiktok APM - Applications Open Now

Curious what it takes to stand out in TikTok’s Associate Product Manager (APM) program? Join Dessy K., Hiring Manager at TikTok, for a session on how to position yourself for success in one of the most competitive early-career product roles in tech. Drawing on her experience hiring and mentoring PMs, Dessy will share what top candidates do differently—from crafting standout applications to acing interviews and communicating product sense.

Writing a Holistic Set of Kellogg Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Writing a Holistic Set of Kellogg Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Big 10 to MBB + Big Tech: Positioning Yourself to Get Offers

This guide was written by a former Bain & Company Associate Consultant, now in a Strategy and Operations role at LinkedIn, who went through the full MBB recruiting process out of Indiana University's Kelley School of Business. It covers everything that actually matters when you are trying to break into a top consulting firm or land a Big Tech strategy role from a non-target school. Inside you will find a no-nonsense breakdown of how MBB firms actually differ, what a competitive application looks like, how to build a resume that passes the ten-second scan, and the networking approach that moves the needle versus the one that wastes your time. The guide goes deep on case interview preparation, including the pyramid framework approach and what interviewers are genuinely evaluating in the room, and covers the behavioral and fit interview with the same level of honesty. The final chapter covers what transfers from consulting to Big Tech, how that recruiting process works, and how to negotiate an offer once you have one. This is not generic advice. It is based on having gone through the process recently, having sat on the other side of the table at Bain, and having made the transition to Big Tech firsthand.

How to Land a Consulting Offer from your MBA

Breaking into consulting from business school is one of the most competitive recruiting paths—but with the right preparation, it’s completely achievable. In this session, expert Leland coach who received offers from both McKinsey and BCG Rifat M. will walk you through the full MBA consulting recruiting process, from networking and resume prep to case and behavioral interview mastery. You’ll learn how to position your background, build relationships with firms, and stand out in a crowded field to land your consulting offer with confidence.

Breaking Through: How International Students Can Shine in U.S. College Admissions

Are you an international student dreaming of studying at a U.S. university? Join Kevin P. for an interactive session where he will demystify the American college application process and share tips on how you can stand out from the crowd. ​With over a decade of experience supporting students students across the world, he will guide you through the essentials—from highlighting your unique strengths to navigating key application steps and understanding what matters most to U.S. colleges. ​Topics include: - ​Application essentials - ​Standing out ​- Scholarships & visas

MBA Application Teardown: Transform Your Resume [8/13/2026] (Recording)

Your MBA resume is not just a record of what you have done. It is the proof of leadership, impact, and readiness behind the story you are asking admissions committees to believe. This is the final session of a three-part MBA Application Teardown series, where I take real, anonymized application materials, tear them down the way an admissions reader would, and rebuild them into something sharper and more memorable, live and in front of you. We close with the document that should prove everything your essays claim: the MBA resume. Across the three sessions, we rebuild the pieces that carry the most weight: your goals essay, your short answers, and your resume. Attend all three to see how a complete application comes together as one coherent story, or drop into the single session you need most. In this teardown, you will watch a reformatted work resume become a true MBA resume: • See why a resume that looks finished is often quietly costing you. • Watch job-description bullets become evidence of leadership, impact, and growth. • Learn how an MBA resume differs from a professional one, and why the difference matters to an admissions reader. • See how the resume reinforces the same narrative running through your essays and short answers. This is the document applicants often spend the least time on, and admissions officers read first. With Round 1 deadlines close, it is also a fast, high-impact fix still available to you. A resume that simply lists what you did becomes a resume that shows who you are and where you are going. It is also the hardest piece to judge in your own application, because you are too close to your own work to see what a reader sees in the first ten seconds. I have guided more than 100 applicants into every M7 program, across the top 20 in the U.S., and into leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Turn a familiar document into a powerful application asset. Register now to claim your spot.

Start Write Now: MBA Essay Panel

MBA essays are where you move beyond stats and show who you are, what you want, and why a program should bet on you. In this panel, experienced coaches will break down what actually differentiates strong essays, common mistakes they see every cycle, and how to get started without overthinking. Whether you’re staring at a blank page or revising drafts, you’ll leave with practical insights to write with more clarity and direction.

Finance to MBA: Showing Impact and Proving Passion

Breaking into an MBA program from a finance background takes more than strong credentials—it's about showing real impact and authentic passion. In this session, Leland coaches John N. (Kellogg MBA), Faisal K. (Booth adcom), and Kelsey K. (CBS adcom) will share how to differentiate yourself, connect your experience to your goals, and stand out in essays and interviews. Perfect for finance professionals aiming to make a powerful impression in Round 2.

Finance to MBA: Showing Impact and Proving Passion

Breaking into an MBA program from a finance background takes more than strong credentials—it’s about showing real impact and authentic passion. In this session, Leland coaches John N. (Kellogg MBA), Faisal K. (Booth adcom), and Kelsey K. (CBS adcom) will share how to differentiate yourself, connect your experience to your goals, and stand out in essays and interviews. Perfect for finance professionals aiming to make a powerful impression in Round 2.

8 Steps to an MBA app: 1) Life Story, Timeline, & MBA Resume

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the starting point of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will build your foundational Life Timeline of all your key stories and begin transforming your resume into MBA format. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 1 identifies your significant experiences and reshapes your resume into MBA format: • Understand the full trajectory of the 8-phase MBA Identity Mapping process and how each piece connects. • Build a comprehensive Life Timeline that captures the raw material of your life. • Begin transforming your professional resume into MBA format. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to stop juggling tasks and start building an organized, cohesive MBA application, this is where you begin. (Please message me if you would like a copy of the super helpful free resource mentioned in the video: MBA Resume Transformation Guide.)

Writing Standout DMBA Essays

Your Deferred MBA essays are your chance to show top programs who you are — but with limited experience, it can be hard to know what stories to tell and how to make them stand out. In this session, Leland Coaches Ben L., Melanie E., and Olivia P. — who have helped dozens of early-career applicants get into programs like HBS, GSB, and Wharton — will break down what makes a winning essay. They’ll share proven strategies for identifying your strongest themes, crafting a clear and authentic narrative, and avoiding the common pitfalls that hold candidates back. You’ll leave with a sharper sense of how to approach each prompt, connect your story to your goals, and position yourself as a must-admit candidate in this year’s Deferred MBA cycle.

APM Success Stories

​Associate Product Manager (APM) programs have become one of the most sought-after pathways into tech, offering early-career professionals a structured way to break into product management. But what does it really take to land one of these coveted roles—and succeed once you’re in? ​In this panel, you’ll hear directly from Alec S. and Jess C., coaches who have navigated the competitive APM recruiting process and built impactful careers in product management. Panelists will share their personal journeys, lessons learned, and strategies that helped them stand out in applications and interviews. ​Whether you’re just starting to explore PM careers or actively applying to APM programs this year, this session will give you practical insights and inspiration to chart your own path to success.

The PhD Edge: How to Craft a Compelling Application

Applying to PhD programs is about more than strong grades and test scores—it’s about demonstrating your potential as a researcher and future scholar. In this session, top admissions expert coach Loubna B. will share insider strategies for building a standout application that highlights both your academic strengths and your research vision. ​You’ll learn how to craft a compelling statement of purpose, showcase your research experiences, and position your long-term goals in a way that resonates with faculty reviewers. We’ll also cover how to secure strong recommendations, avoid common mistakes, and tailor your application to specific programs. Whether you’re early in the process or polishing your materials, this event will give you the tools and confidence to approach PhD admissions with clarity and purpose.

Deferred MBA Panel: Getting Started Early

​In this panel, expert MBA coaches Geri T. (Harvard Business School), Timothy F. (Chicago Booth), and Claire R. (Stanford Graduate School of Business) will break down what you need to know about applying to deferred MBA programs and how to set yourself up for success early. From understanding what top schools look for to planning your academics, internships, and extracurriculars, you’ll get insider guidance on how to build a competitive profile while you’re still in school. ​You’ll also hear strategies for writing compelling essays, securing strong recommendations, and avoiding the common mistakes that applicants make. Whether you’re a college junior, senior, or early-career professional exploring deferred programs, this session will give you the tools and confidence to start your MBA journey on the right foot.

The Veteran MBA Playbook: A Candid Q&A on Admissions, ROI, & Career Paths [8/18/2026] (Recording)

Join us for The Veteran MBA Playbook: A Candid Q&A on Admissions, ROI, & Career Paths, an engaging live conversation built to help service members and veterans cut through the confusion and decide whether an MBA is truly the right next move. This is not a generic admissions presentation. It is a candid, practical discussion about what an MBA can actually do for your career, how to choose the right program, and how to avoid costly mistakes before applying. Attendees will learn how to evaluate the real return on investment of an MBA, determine the best timing and program format, translate military leadership into language admissions teams and employers understand, and compare full-time, part-time, executive, and dual-degree options. The session will also explore career opportunities for veterans, school reputation, alumni networks, job placement, Post-9/11 GI Bill and Yellow Ribbon benefits, hidden program costs, and whether factors such as rank, MOS, or quantitative experience affect admission. Whether you are actively preparing to apply or simply wondering whether an MBA belongs in your future, this livestream will give you clearer answers, greater confidence, and direct access to professionals who understand both MBA admissions and the military-to-civilian transition. Join UVA Darden admissions leader Brett Twitty and veteran executive coach Patrick “Paddy” Weeks for a moderated Q&A on Tuesday, August 18, 2026, from 4:30 to 5:30 p.m. ET. Bring your questions and leave with a stronger game plan for your education and career.