How AI Can Transform Your Product Marketing

AI is changing how product marketers research, position, launch, and grow products, but knowing which tools to use is only part of the equation. The real advantage comes from integrating AI into the workflows and strategic decisions that drive better marketing outcomes. This session is for product marketers and business professionals who want to use AI to work more efficiently and make smarter marketing decisions. You'll learn where AI can have the biggest impact, how to incorporate it into your existing workflows, and how to move beyond experimentation to practical, repeatable use cases. Join live to hear from the current Director of Product Marketing at GoFundMe, with 15 years of experience in product marketing and strategy and deep expertise in AI-driven marketing strategies. The speaker will share practical frameworks, real-world applications, and actionable ways to integrate AI into your product marketing strategy. Expect ideas you can start testing immediately to work smarter and create more impact.