Breaking into product marketing with a non-marketing background

Are you eager to break into product marketing but worried about your non-marketing background? This coaching plan is designed to help you position your non-marketing background, skills, and successes to stand out when pursuing product marketing roles. I've lived your journey. I landed my first product marketing role without any formal marketing experience. And as a product marketing leader, I hired new product marketers from support, sales, and success backgrounds. Product marketing is one of the most exciting roles in tech and it's uniquely suited for professionals with diverse skills if they can connect their background to the work. Here's how we'll work together: **General Exploration & Career Mapping**: We'll start by exploring your current skills and experiences to identify transferable strengths and areas for growth. We'll get clear on the experiences, projects, and outcomes that demonstrate your non-marketing strengths as they relate to product marketing **Personal Positioning & Narrative**: Product marketing is all about telling a clear, differentiated story about your product... in this case, yourself! We'll work together to build a narrative that you can use across applications, interviews, and projects to connect your skills and background to the skills product marketers need to be effective. **Resume & LinkedIn Review**: Your resume and LinkedIn profile are your first impression. I'll help you adjust your profile and resume to showcase your experience. **Interview Preparation**: We'll work together to bring your personal positioning to life by practicing common personal interview and product-marketing specific questions. Your non-marketing background is not a barrier—it's a unique asset that we can leverage together. With a mix of live conversations, asynchronous feedback, and role-play, we'll work together to get you ready to break into product marketing. Ready to get started? Let's make it happen.