Allie Melnick

I’ve spent 15+ years building consumer-led brands from zero, figuring out what makes them grow, and scaling across DTC, subscription and national retail. Founder, former CEO & hands-on growth operator. What I’ve Built Founder & GM, Flamingo | $0 → $50M+ * Founded and scaled women’s body care brand to $50M+ in revenue * Built national distribution across DTC, Target, Costco, grocery, drug and specialty retail * Led brand, innovation, growth and team building CEO, Cat Person (Harry’s) * Led premium DTC subscription business in the $15B+ pet care market * Drove acquisition, retention, pricing, innovation and channel expansion VP Growth, Insights & International, Harry’s * Helped scale a $500M+ consumer brand with 30M+ razors sold * Built DTC, subscription and omnichannel growth capabilities * Led UK and European expansion Co-Founder & CCO, Climatic Health * Building a new consumer health category focused on daily lung health * 0→1 brand creation, product launch, GTM and growth strategy Previously: BCG | Wharton MBA ——————— What I Can Help With * Consumer Insights & Brand Building — Know your customer, find your edge, build a brand people love * DTC Growth & Performance — Find your next growth lever, sharpen channel mix, improve CAC & conversion * Subscription & LTV — Drive repeat purchase, retention and better customer economics * 0→1 Launches & Scaling — From big idea to first customers to $50M+ * DTC → Retail Expansion — Get on shelves and make retail work * U.S. → International Growth — Enter new markets and scale what works * Founder & CEO Decisions — Fundraising, hiring, prioritization and the hard calls I’ve made the big bets, built the teams, celebrated the wins and learned from plenty of mistakes. Happy to roll up my sleeves and help you crack what’s next.