
Crystal Leung
Senior PMM @ Discord | Personal Branding & Sharing what PMM teams value

University of California, Santa Barbara

Discord
Successful clients at

Available Sunday
Starting at 8:00 PM UTC
Questions?
You can start chatting with Crystal before you get started.
Hey! I'm Crystal, a Senior Product Marketing Manager at Discord. I lead GTM strategy for our Nitro subscription business, launching new features, running seasonal campaigns that generate significant revenue each year, and partnering with product teams from the earliest stages of development. I didn't start out in product marketing, I started as an intern at a 30 person startup, then a community coordinator before transitioning to a product marketing role at Discord. That path taught me something I'm passionate about: you don't need a traditional resume to break into product marketing, you need to know how to prove you understand users and can drive impact ✨! I'd love to help if you're trying to break into marketing or figure out how to turn your existing experience into a story that gets you hired. If that sounds like you, let's set up a free intro call!
Work with Crystal
Crystal’s Product Marketing Qualifications
Experience level: Analyst
Crystal has helped clients get into these companies:
Hello! I've spent the last 5+ years building my career at Discord. I'm now a Senior Product Marketing Manager leading GTM launches for products and campaigns that resonate with users. Along the way, I've had to figure out a lot, including what it means to be a non-technical person working alongside product managers, engineers, and designers every day. While I didn't have a perfect resume, it was staying curious, being willing to raise my hand for the parts of the job I didn't know yet, and building real relationships with the people around me so I never had to figure it out alone. I'm ambitious about where my career is headed, but I also know how disorienting it can feel early on when you don't have a clear path or a mentor telling you what comes next. That's exactly why I want to coach and help others push through the uncertainty and keep moving forward. So whether you're looking to refine your marketing strategies or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan tailored to your aspirations!
Crystal can help with:
Go-to-Market Strategy
Market Research
Messaging and Positioning
Networking Strategy
Product Launch
Why do I coach?
i owe my career so far to the mentors who believed in me and keep helping me grow to this day. with 5+ years of growing and up leveling at Discord, I'm ready to share my experience with others in a more formal way. paying it forward, and hoping to do the same for you. Let me help you reach your goals!!
Work Experience

Senior Product Marketing Manager
Discord
September 2026 - Present

Product Marketing Manager
Discord
August 2023 - September 2026

Community Marketing Specialist
Discord
January 2022 - August 2023

Community Coordinator Intern
Discord
June 2021 - December 2021
Product & Growth Intern
Ubiquity6
September 2020 - June 2021
Crystal was also given offers to work at

Amazon
Education

University of California, Santa Barbara
B.A., Communication
2018 - 2021
Turned a non-technical degree into real impact by treating college as a launchpad, exploring widely, networking, joining clubs, and building projects alongside ambitious classmates to figure out where I could add the most value!
5.0 average review
2 reviews
Overall rating
Crystal has helped clients get into these companies: