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Crystal L.

Crystal Leung

Senior PMM @ Discord | Personal Branding & Sharing what PMM teams value

  • University of California, Santa Barbara Logo

    University of California, Santa Barbara

  • Discord Logo

    Discord

Available Sunday

Starting at 8:00 PM UTC

Questions?

You can start chatting with Crystal before you get started.

Hey! I'm Crystal, a Senior Product Marketing Manager at Discord. I lead GTM strategy for our Nitro subscription business, launching new features, running seasonal campaigns that generate significant revenue each year, and partnering with product teams from the earliest stages of development. I didn't start out in product marketing, I started as an intern at a 30 person startup, then a community coordinator before transitioning to a product marketing role at Discord. That path taught me something I'm passionate about: you don't need a traditional resume to break into product marketing, you need to know how to prove you understand users and can drive impact ✨! I'd love to help if you're trying to break into marketing or figure out how to turn your existing experience into a story that gets you hired. If that sounds like you, let's set up a free intro call!

Work with Crystal

Crystal’s Product Marketing Qualifications

Experience level: Analyst

Crystal has helped clients get into these companies:

Hello! I've spent the last 5+ years building my career at Discord. I'm now a Senior Product Marketing Manager leading GTM launches for products and campaigns that resonate with users. Along the way, I've had to figure out a lot, including what it means to be a non-technical person working alongside product managers, engineers, and designers every day. While I didn't have a perfect resume, it was staying curious, being willing to raise my hand for the parts of the job I didn't know yet, and building real relationships with the people around me so I never had to figure it out alone. I'm ambitious about where my career is headed, but I also know how disorienting it can feel early on when you don't have a clear path or a mentor telling you what comes next. That's exactly why I want to coach and help others push through the uncertainty and keep moving forward. So whether you're looking to refine your marketing strategies or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan tailored to your aspirations!

Crystal can help with:

Go-to-Market Strategy

Market Research

Messaging and Positioning

Networking Strategy

Product Launch

Why do I coach?

i owe my career so far to the mentors who believed in me and keep helping me grow to this day. with 5+ years of growing and up leveling at Discord, I'm ready to share my experience with others in a more formal way. paying it forward, and hoping to do the same for you. Let me help you reach your goals!!

Work Experience

Discord Logo

Senior Product Marketing Manager

Discord

September 2026 - Present

Discord Logo

Product Marketing Manager

Discord

August 2023 - September 2026

Discord Logo

Community Marketing Specialist

Discord

January 2022 - August 2023

Discord Logo

Community Coordinator Intern

Discord

June 2021 - December 2021

Ubiquity6 Logo

Product & Growth Intern

Ubiquity6

September 2020 - June 2021

Crystal was also given offers to work at

  • Amazon Logo

    Amazon

Education

University of California, Santa Barbara Logo

University of California, Santa Barbara

B.A., Communication

2018 - 2021

Turned a non-technical degree into real impact by treating college as a launchpad, exploring widely, networking, joining clubs, and building projects alongside ambitious classmates to figure out where I could add the most value!

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Crystal has helped clients get into these companies:


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