Be a kick-a$$ Product Marketer
PMM Fundamentals - Master the fundamentals, operate like the best. Learn the approaches used by top product-marketing teams to build the skills and judgment that distinguish exceptional PMMs. You’ll learn to create sharp go-to-market strategies, validate product-market fit, develop messaging that moves audiences, build sales-enablement plans that teams actually use, and align cross-functional partners around a shared path to success across the entire life cycle of the product(s). The goal: become the kind of PMM who doesn’t just support launches—but shapes strategy, influences decisions, and drives meaningful growth.
What's included
### How We’ll Work We’ll use a real product, launch, or business challenge as our working case. I’ll share frameworks and lessons from my experience at Meta, LinkedIn, and Dolby, pressure-test your thinking, and give you direct feedback as you build. You’ll leave with stronger PMM judgment and practical work you can immediately put to use.
- A Go-to-Market Blueprint: A clear strategy connecting the market opportunity, target audience, launch approach, channels, success metrics, and path to growth.
- A Product-Market Fit Validation Plan: A structured approach for testing assumptions, gathering customer insight, and determining whether your product solves a meaningful problem for the right market.
- A Messaging and Positioning Framework: A compelling product narrative, differentiated positioning, value propositions, and message hierarchy that can be used across marketing, product, and sales.
- A Cross-Functional Launch and Sales-Enablement Plan: A practical system for aligning partners, clarifying ownership, managing launch decisions, and equipping sales teams with the story, tools, and confidence to win.
Meet your expert
Selin T.
Head of Product Marketing at Dolby | Insights for Aspiring PMMs
Selin Tyler is an executive coach and leadership advisor with two decades of operating experience at Meta, LinkedIn, and Dolby. She has helped scale products from zero to more than $1 billion in revenue, led teams through growth and change, and built go-to-market strategies across complex organizations. She’s also a mom of two, a certified yoga instructor, and a professional burnout skedaddler. That means her coaching goes beyond what’s happening in your head: she brings somatic awareness, real-life perspective, and a belief that meaningful success should be sustainable (and actually enjoyable!).
