Product Marketing

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

I’m a seasoned product marketing leader with ten years of experience driving growth and positioning strategies at Amazon, Meta, and other global companies. Over the course of my career, I’ve launched and scaled products across diverse industries, developed messaging frameworks that resonate with customers, and partnered with sales and product teams to accelerate adoption. As a coach, I bring the strategic know-how of working in Big Tech and the practical, tactical guidance you need to break into or advance in product marketing. My goal is to help you build confidence, master the interview process, and land the role you’re aiming for.

With over a decade of experience in the tech industry, I currently serve as the Head of Product Marketing for Bitbucket at Atlassian. My journey includes pivotal roles at New Relic and Salesforce, where I honed my skills in crafting compelling marketing strategies and driving product success, as well as going deep into the Dev tools space. I hold an MBA from The Wharton School, University of Pennsylvania, which has equipped me with a strong foundation in business and marketing principles. I am passionate about mentoring aspiring Product Marketers and have successfully guided numerous professionals in advancing their careers. Whether you're looking to break into the field or level up your current role, I'm here to help you achieve your goals. Let's connect and figure out your path to success!

With over two decades of experience in marketing and product management, I bring a wealth of knowledge to help you excel in your product-marketing journey. I spent the first half of my career working for some of biggest and most important advertising agencies such as TBWA Chiat/Day, FCB, DDB and Deutsch leading powerful brands such as Taco Bell, ESPN, Honda, Clorox, Apple, and many others. I then started my own agency and I led product marketing for top brands like Dairy Queen, Wendy's, Bertolli, and a host of emerging brands. I have spent time teaching product marketing at UC Berkeley and I'm currently CEO of Good Thinking Foods. Whether you're looking to enhance brand visibility or develop high-converting marketing campaigns, I'm here to guide you. Let's connect and create tailored, highly effective marketing strategy!

Welcome to my profile! With over a decade of experience in product marketing, I've held leadership roles at top companies like Salesforce, Amazon, and Danone, where I've driven successful product launches and developed impactful marketing strategies. My expertise spans product-led growth, digital strategy, and brand management, making me well-equipped to guide you through the complexities of product marketing. I've coached numerous individuals, helping them refine their skills and advance their careers in this dynamic field. Whether you're looking to break into product marketing or elevate your current role, I'm here to provide personalized guidance and support. Let's connect and chart your path to success!

I help accomplished professionals build the skills, credibility, and career story to move into product marketing and succeed once they are there. I made the transition myself after building an established career in entertainment and consumer marketing, then progressed from career switcher to Director of Product Marketing within six years. Along the way, I worked across enterprise technology companies and an early-stage startup, launching generative AI products, repositioning B2B SaaS offerings, leading go-to-market strategy, developing messaging and sales narratives, enabling Sales and Customer Success teams, and helping build product marketing capabilities from the ground up. That range has shown me how the role changes across company stages and what it takes to earn credibility before you have the expected PMM title. Together, we can identify which parts of your experience genuinely translate to product marketing, close the gaps that matter, and present your value clearly across your résumé, LinkedIn profile, interviews, portfolio, and real-world work. For newer or accidental PMMs, that can also mean clarifying the role, setting priorities, and building the confidence to succeed on the job.

I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.

10+ years of Marketing experience, primarily in product marketing. Worked at large companies, including 5 years at Meta, and startups, and have managed & developed marketing teams. Coached 50+ clients to find their dream jobs

I lead a product marketing team of 5 and can help you navigate a career in product marketing or provide guidance in your day-to-day work.

Welcome to my profile! I'm Chris, a seasoned product marketing expert with a rich background in leading global teams at Salesforce, where I transformed product and industry marketing experiences. With over a decade of experience in SaaS, AI, and tech startups, I specialize in guiding entrepreneurs and businesses through growth and scale challenges. As a founder and business mentor, I've successfully coached over 100 individuals, helping them excel in areas such as go-to-market strategies, digital experience, and product launches. Whether you're looking to refine your marketing approach or navigate the complexities of the tech industry, I'm here to provide tailored guidance. Let's connect and take your product marketing to the next level!