Product Marketing

I’ve worked as a PMM and coached PMMs at every level, helping them land Director roles, grow executive visibility, and lead cross-functional initiatives. I understand the challenge of proving impact across product, sales, and CS, because I’ve sat in those rooms myself. What makes me different is the hybrid lens I bring: operator, executive coach, and talent strategist. Whether you’re looking to sharpen your narrative, influence stakeholders, or take the next step up the ladder, I help you get there faster, with strategy, confidence, and clarity.

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

Selin spent two decades in leadership roles at Meta, LinkedIn and Dolby, helping scale products from zero to more than $1B in revenue. Her experience spans go-to-market, team leadership, turnarounds, planning and communication. She combines that operating experience with rigorous coaching to help leaders expand their impact as their scope grows, identify what is constraining the business and turn insight into sustained change.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.

I have over six years of experience overseeing product marketing and leading go-to-market strategy at Adobe, McKinsey, and Eko Health. I deeply understand what the role entails and how to be successful. I'm happy to partner with you whether you're starting to look for a product marketing opportunity, want to transition into the industry, or simply want to uplevel in your current role.

Welcome to my profile! With an MBA from MIT Sloan and a BA from UCLA, I bring a wealth of experience from top tech companies like Google, Adobe, TikTok, and Meta, where I've held senior roles in product marketing. My journey from a Sr. Consultant at Deloitte to a Global Demand Manager at Google has equipped me with a deep understanding of the product marketing landscape. I've successfully guided numerous professionals in navigating their careers in product marketing, helping them secure roles at leading companies. Whether you're looking to break into the field or advance your career, I'm here to provide tailored guidance and support. Let's connect and chart your path to success in product marketing!

Product Marketer with 10+ years of experience across B2B SaaS, Marketplace, Ecommerce, and Grocery Tech businesses. I've built in-house teams and freelance product marketing fundamentals across more than a dozen businesses. And I've done it from outside the Bay, working from the South and Mountain West, delivering great product marketing results without a big-tech background.

With a rich background in both B2B and B2C product marketing, I’ve successfully navigated diverse industries and organizational environments—from early-stage startups to Fortune 100 companies. My experience spans the full spectrum of product marketing roles, from hands-on execution to leading cross-functional teams. I’ve developed go-to-market strategies, scaled marketing efforts during hypergrowth, and driven key initiatives in complex corporate structures. This comprehensive experience equips me with the practical skills and strategic insights necessary to help you thrive in product marketing management. Whether you’re looking to sharpen your expertise, make a career transition, or achieve specific marketing goals, I’m here to provide the tools and guidance you need to succeed.

I am well-qualified to offer coaching for product marketing roles at tech companies due to my comprehensive background in both education and industry experience. My MBA degree from Cornell University has provided me with a solid foundation in business principles, strategic thinking, and leadership skills, which are essential for navigating the complex world of product marketing in tech. My extensive experience in the tech industry further enhances my qualifications. I have held key roles at top tech companies such as NVIDIA, Google, Microsoft, Intel, and Hewlett Packard Enterprise (HPE). At NVIDIA, I currently serve as a Senior Product Marketing Manager, developing and executing go-to-market strategies for Data Center platforms. At Microsoft, I was responsible for Microsoft Teams, focusing on roadmap, moments, blogs, and field activation, where I trained numerous PMMs and launched several features. At Google, I led a launch team for AI solutions, acquiring over 1,000 enterprise customers. At Intel, I managed AI developer software and solutions, while at HPE, I marketed AI products and solutions. This diverse experience has equipped me with expertise in storytelling, presentations, generative AI, training strategy, branding, and business-to-business marketing. My ability to bridge theoretical knowledge with practical industry experience makes me an ideal coach for product marketing roles in the tech sector.