Product Marketing Coaches, Events, and Resources

I have spent over 20 years launching product globally across h.w, s.w and solutions category. I have worked both with consumer and enterprise segments and helped develop value propositions, put together marketing and business plans, hire strong teams and many other activities.

With a rich background in both B2B and B2C product marketing, I’ve successfully navigated diverse industries and organizational environments—from early-stage startups to Fortune 100 companies. My experience spans the full spectrum of product marketing roles, from hands-on execution to leading cross-functional teams. I’ve developed go-to-market strategies, scaled marketing efforts during hypergrowth, and driven key initiatives in complex corporate structures. This comprehensive experience equips me with the practical skills and strategic insights necessary to help you thrive in product marketing management. Whether you’re looking to sharpen your expertise, make a career transition, or achieve specific marketing goals, I’m here to provide the tools and guidance you need to succeed.

I lead a product marketing team of 5 and can help you navigate a career in product marketing or provide guidance in your day-to-day work.

I’m a seasoned product marketing leader with ten years of experience driving growth and positioning strategies at Amazon, Meta, and other global companies. Over the course of my career, I’ve launched and scaled products across diverse industries, developed messaging frameworks that resonate with customers, and partnered with sales and product teams to accelerate adoption. As a coach, I bring the strategic know-how of working in Big Tech and the practical, tactical guidance you need to break into or advance in product marketing. My goal is to help you build confidence, master the interview process, and land the role you’re aiming for.

I’m Brian Anderson, a former Group Marketing Manager at Abbott and owner and principal consultant of Brian Anderson Strategy LLC! My passion is helping people grow and succeed through personalized career coaching and consulting services. I have deep industry expertise in medical devices and digital health technology and I specialize in helping individuals in product marketing to advance in their professional development as well as mentoring those desiring to move into product marketing from other fields. With over 25 years of experience in global product marketing management roles in world class companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams and coaching and developing marketing talent. I will bring my deep industry knowledge and leadership experience in marketing and product management to help others achieve their career goals!

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

Welcome to my profile! With over a decade of experience in product marketing, I've held leadership roles at top companies like Salesforce, Amazon, and Danone, where I've driven successful product launches and developed impactful marketing strategies. My expertise spans product-led growth, digital strategy, and brand management, making me well-equipped to guide you through the complexities of product marketing. I've coached numerous individuals, helping them refine their skills and advance their careers in this dynamic field. Whether you're looking to break into product marketing or elevate your current role, I'm here to provide personalized guidance and support. Let's connect and chart your path to success!

I have over six years of experience overseeing product marketing and leading go-to-market strategy at Adobe, McKinsey, and Eko Health. I deeply understand what the role entails and how to be successful. I'm happy to partner with you whether you're starting to look for a product marketing opportunity, want to transition into the industry, or simply want to uplevel in your current role.

I help accomplished professionals build the skills, credibility, and career story to move into product marketing and succeed once they are there. I made the transition myself after building an established career in entertainment and consumer marketing, then progressed from career switcher to Director of Product Marketing within six years. Along the way, I worked across enterprise technology companies and an early-stage startup, launching generative AI products, repositioning B2B SaaS offerings, leading go-to-market strategy, developing messaging and sales narratives, enabling Sales and Customer Success teams, and helping build product marketing capabilities from the ground up. That range has shown me how the role changes across company stages and what it takes to earn credibility before you have the expected PMM title. Together, we can identify which parts of your experience genuinely translate to product marketing, close the gaps that matter, and present your value clearly across your résumé, LinkedIn profile, interviews, portfolio, and real-world work. For newer or accidental PMMs, that can also mean clarifying the role, setting priorities, and building the confidence to succeed on the job.

With over two decades of experience in marketing and product management, I bring a wealth of knowledge to help you excel in your product-marketing journey. I spent the first half of my career working for some of biggest and most important advertising agencies such as TBWA Chiat/Day, FCB, DDB and Deutsch leading powerful brands such as Taco Bell, ESPN, Honda, Clorox, Apple, and many others. I then started my own agency and I led product marketing for top brands like Dairy Queen, Wendy's, Bertolli, and a host of emerging brands. I have spent time teaching product marketing at UC Berkeley and I'm currently CEO of Good Thinking Foods. Whether you're looking to enhance brand visibility or develop high-converting marketing campaigns, I'm here to guide you. Let's connect and create tailored, highly effective marketing strategy!