Cassia T.
Former Startup Accelerator Incubator
Studied at Villanova University
Worked at Indeed
Available Friday at 7:00 PM UTC
Usually responds within 1 hour
Questions? Start chatting with this coach before you get started.
Cassia's Coaching Offerings
Early-Stage Startup Coaching — Ideating, Building, Growth
Starting at $3605h+ of coaching
Build a Successful Startup — In-Depth Founder Support
$1,18020h of coaching
Pay as you go
Get help with Ideation.
Cassia’s Entrepreneurship Qualifications
Experience level: Director
As the former founder of a early-stage startup incubator and lead generation company, I'm deeply familiar with the aspects of building a new startup. I've found that I most enjoy the process of ideating, identifying a target audience, and building something new and coaching those who are going through those phases. I've developed my own templates based on my founder experiences and continue to use them and their core principles in my work. I've mentored with startup founders at many different stages of their entrepreneurship from not having an idea to having an idea but lacking the technical skills to build it to having an idea and the skills, but not a structured target audience to needing insights on target audience outreach and other common early-stage pitfalls. Wherever you land, I've been there and not only progressed past it, but also help my mentees do the same. Let's get you started on your startup!
Cassia can help with:
Ideation
About Cassia
Cassia is a former Software Engineer who transitioned into Product Management while in the workforce. She has worked on both web and mobile applications, with both internal and external customers, across industries such as Healthcare, eCommerce, HR Tech, and founded an industry-agnostic virtual startup incubator. Cassia has spent 6 years reviewing resumes and providing custom career coaching to aspiring SWEs, PMs, and career transitioners interested in tech roles from a variety of backgrounds including secretaries, SWEs, UX Designers, college students in various majors, Project Managers, Registered Nurses, and Strategy Analysts. She currently works as an Enterprise Growth Product Manager in the Healthcare industry where she serves Large and SMBs customers.
Why do I coach?
I was the first in my family to learn about and major in Computer Engineering and I am my family's first Product Manager (and some of my family members still don't really get it!). These were opportunities that I was able to discover and pursue as a result of wanting a more fulfilling career. I became a coach because my path to where I am now, while it taught me a lot, could have been easier if I had had a mentor or coach. My very first PM mock interview, an incredibly kind PM took the time to show me how to perform a PM interview because I didn't realize how different it was from a SWE interview. Six different PMs at various tech companies spent 30 minutes with me, describing their roles, why they enjoyed it, and one of them get the instrumental advice that I try to switch into Product at my current company. I've spent hundreds of hours reviewing resumes, talking to teach recruiters to learn about their perspective, and providing coaching to aspiring SWEs and now primarily PMs. It excites me to help people find their pathways, understand and identify their potential, and discover a new sense of direction in their career.
Work Experience
Enterprise Growth Product Manager
athenahealth
March 2024 - Present
Fellow
BLCK VC
February 2024 - April 2024
Black Venture Institute (BVI) teaches foundational venture principles like financing, sourcing, diligence, and corporate governance. Fellows learn how investors evaluate opportunities and negotiate terms from top industry minds, business leaders, and UC Berkeley professors.
Product Manager
Indeed
July 2021 - March 2024
Job Recommendation Systems - Nov '22 - Present Main role focused around driving success in global product launches by defining and implementing product roadmaps, utilizing data-driven insights to optimize user engagement, and driving growth. Skilled in identifying opportunities for new products, as well as optimizing existing ones for improved performance. Achievements include successfully leading a 14-country migration to a new job-candidate quality benchmark and improving job application rates in the US by 30% in just two months. SimplyNurses - July '21 - Nov '22 I led the development of a connection-first job marketplace for nursing professionals, delivering a fully functional MVP on iOS within five months and expanding to Android and desktop platforms within the following two months. I also crafted a two-year vision and roadmap for all stakeholders and teams, coordinated with over 40 cross-functional team members, and obtained 8,000+ installs via social media campaigns. I also utilized my expertise in competitive and user data analysis, roadmap prioritization, and stakeholder coordination to launch new products and features.
Fellow
The Venture Cooperative
October 2023 - November 2023
The Venture Cooperative is the most accessible onramp for venture capital. We cultivate a community and provide free educational resources that make Laconia's investments, processes, and learnings accessible for the next generation of early stage investors. All cooperative participants will receive opportunities to financially share in our success, participate in our investment processes, collaborate with us on due diligence, hear perspectives from industry leaders, share their expertise within the community, and collaborate with early stage founders
Co-Founder, CTO
LystenNetwork
May 2020 - July 2021
As the founder of a virtual startup incubator, I launched and managed a 6-week program designed to help Gen Z founders grow their businesses. I spearheaded the social media marketing efforts to attract 100+ startup applications and secured 30+ investors to attend our virtual Pitch Day. Through partnerships with global accelerators and curated guest speakers, we provided founders with invaluable resources on fundraising, GTM strategies, and product market fit. I also coached startup founders through pivots and provided guidance that led to venture capital funding and $15k+ in startup grants.
APM
Medical Answering Services
July 2020 - June 2021
As the Technical A. Product Manager, I played a pivotal role in the development of a React and Ionic-based telehealth transportation mobile app. I developed 25% of the frontend functionality and created the product roadmap for the development team, fostering alignment across engineering, design, and lead PO. By benchmarking MVP design against competing products, I influenced the lead PO to adopt several of my recommended changes. I managed the Kanban board, product documentation, and daily scrum meeting for the core dev team of 4, ensuring smooth progress and successful delivery.
Machine Learning Engineer
Etsy
July 2020 - October 2020
·Created a React.js website to enable real-time user interaction with a ML model for similar asset detection. ·Oversaw and performed 90% of data cleansing on over 15,000 items to accelerate data analysis and utilization. ·Integrated several JavaScript libraries and a BentoML API into final prototype for added functionality. ·Demonstrated fully functional product to Etsy's CEO, CTO, and Data Science & ML department heads.
Teaching Fellow
Summer Stem Institute
June 2020 - August 2020
·Instructed 400+ inter- and national students the basics of Python, Machine Learning, Research, and Data Analytics. ·Delivered daily feedback and determined future program features and changes with SSI Founder. ·Performed data analysis on platform usage and progress for both Teaching Fellow and student user roles.
Cassia was also given offers to work at
Comcast
Accenture
American Express
EY
Education
Villanova University
Bachelor of Science (B.S.), Computer Engineering
Cassia was also personally admitted to
Drexel University