Public Relations

With an extensive public relations and communications background, I help professionals build authentic connections with their audience and develop meaningful, lasting relationships with the media. My coaching emphasizes the nuances of effective PR, from refining executive speechwriting to navigating high-stakes situations with poise. Together, we address real-world challenges, such as managing crisis response, handling media inquiries, and communicating through periods of rapid change. Through tailored coaching, I guide clients in mastering the skills that drive PR success, managing setbacks resiliently, prioritizing high-impact actions, and honing a strategic approach that resonates. I aim to help clients establish a consistent presence by balancing public perception with genuine messaging. Whether you’re defining your executive voice or strengthening your brand, I offer insights and tools to help you communicate with confidence, authenticity, and enduring influence.

I've spent over 20 years building and running communications functions across Central and Eastern Europe — spanning journalism, agency leadership, and in-house corporate roles. I started as a journalist, which gave me an early, ground-level understanding of how media actually works and what makes a story land. From there I became a government spokesperson at a Ministry with a large portfolio in Hungary, managing media through high-pressure moments including the Russia–Ukraine gas crisis. I then spent nearly a decade running the Hungarian office of Grayling, a leading international public affairs and communications consultancy, leading its Central & Eastern Europe Public Affairs practice and advising clients on reputation, media strategy, and crisis communications. Most recently, I led Corporate Relations for Diageo across Eastern Europe and Central Asia, covering communications, government affairs, ESG, and crisis management in over 30 markets. Because I've worked inside a newsroom, a government press office, an agency, and a global corporate function, I understand PR from every angle — how journalists think, how messages get tested under political and public pressure, and how to build a communications strategy that actually holds up in a crisis. I coach on media relations, messaging and narrative strategy, crisis communications, reputation management, and how to build or scale a comms function.

Strategic public relations leader with 20+ years of experience driving communications for high-profile professional sports organizations, including operating under a complex, matrixed organization at MSG Sports. Led communications for the New York Rangers while at MSG, partnering cross-functionally with senior leadership, business units, and hockey operations. Trusted advisor to business and team executives, coaches, and players with a proven track record in media relations, crisis management, and shaping high-impact public messaging. Deep knowledge of the media landscape with extensive relationships across local, national, and international outlets.