AI for Sales & Marketing

I have leveraged AI to support recommendation engines that drove 8.8% ROI. Additionally, leveraging AI to drive change management, marketing strategies, and operational efficiencies has helped companies produce faster and more effective advertising campaigns. Knowing how to leverage AI the right way is not a common practice, and I am here to help.

I have developed AI agents for large enterprises, as well as small to mid-sized startups, for the last four years. I'm very proficient with AI marketing tools, such as Clay and Apollo.

Welcome to my profile! With over three decades of experience in sales, marketing, and revenue optimization, I have honed my skills in developing leaders and driving business success. As the EVP of Sales, Marketing, & Revenue Optimization at Crescent Hotels and the SVP of Commercial Strategies at PM Hotel Group, I led teams to achieve remarkable revenue growth and market positioning. My passion lies in coaching professionals to think strategically and lead with confidence, helping them navigate complex challenges and achieve results beyond their expectations. Whether you're looking to leverage AI for sales and marketing or enhance your leadership capacity, I'm here to guide you every step of the way. Let's connect and explore how I can help you reach your goals!

I combine real business-building experience with advanced AI implementation work across sales, marketing, capital raising, and business development. I am the founder of Victory Vision Digital Out of Home and Equitable Capital Advisors, a Columbia MBA, CFA charterholder, West Point graduate, former private equity and hedge fund investor, and public-company board director. My work focuses on helping professionals use AI practically, not theoretically. I help clients identify target customers, sharpen their offer, build prospect lists, write stronger outreach, improve follow-up, analyze campaign performance, and create repeatable sales systems. I have built AI-driven workflows for relationship-based business development, LinkedIn outreach, email campaigns, investor targeting, lead qualification, sales scripts, and marketing optimization. My coaching is especially useful for founders, consultants, advisers, recruiters, investors, and business-development professionals who want to use AI to create more commercial activity without sounding generic or automated. I focus on practical execution: better targeting, better messaging, better calls, better follow-up, and measurable results.

My background combines 15+ years in sales, marketing, enablement, and GTM with hands-on experience building and deploying AI. As Director of Growth at The Starr Conspiracy, I closed $2.1M in 2023 against a $1.3M target and finished four consecutive years above $1M in closed revenue. I owned sales across the Western US, APAC, and UK and worked with organizations including ServiceNow, Indeed, Gusto, Equifax, SoFi, and Zendesk. I’ve also managed and coached 150+ account executives and built sales training programs that improved revenue, deal size, and retention. More recently, I helped lead GenAI adoption inside Verizon’s marketing organization, working across strategy, product, enablement, and implementation. AI-personalized placements we brought to market outperformed comparable creative by as much as 68% on click-through rate and 150% on conversion. Today, through Kingside, I build AI systems around the work revenue teams actually do: lead intake and qualification, follow-up, outreach, CRM workflows, content, customer communication, and sales operations. That mix of experience means I can help you think about AI as both a GTM operator and a builder: where it can create real leverage, what should stay human, what’s worth automating, and how to turn the right idea into a workflow your team will actually use.

I work in Strategy and Ops in big tech, where I help drive GTM strategy and co-lead my GTM org's AI Center of Excellence. My work focuses on identifying and scaling high-impact AI use cases across Sales and Marketing organizations, ensuring AI investments translate into measurable business value. Some of the areas I’ve worked on include: * Designing AI-powered planning and automation workflows to reduce manual effort and improve decision-making * Improving forecasting accuracy by applying AI to planning and performance management processes * Developing leadership-level reporting solutions that surface actionable insights and streamline business reviews * Partnering cross-functionally with business and technical stakeholders to evaluate, prioritize, and implement AI use cases across GTM * Translating emerging AI capabilities into practical applications that enhance productivity rather than simply adding complexity. Before joining big tech, I was a strategy consultant, where I advised organizations on growth strategy, operational improvements, and data-driven decision-making.

I don’t just teach AI theory; I’ve used it as the primary engine to build and scale a successful brick-and-mortar business from the ground up. As the owner of a 2nd Family in-home care agency, I leveraged AI to architect every pillar of my company, Companion Family Care. From automating complex marketing funnels and sales scripts to streamlining C-Corp financial modeling and operational nuances, I have hands-on experience turning AI tools into a full-time business partner. My coaching focuses on the "real-world" application of AI for entrepreneurs and marketers. I help clients move beyond simple prompts to creating comprehensive systems for lead generation, brand positioning, and back-office efficiency. Whether you are launching a new venture or looking to optimize an existing one, I provide the blueprint for using AI to handle the heavy lifting of business growth so you can focus on high-level strategy and client care.

With over a decade of experience in leading marketing strategies at top companies like hims&hers, Airbnb, Instagram, Meta, and eBay, I specialize in leveraging AI to transform marketing efforts. At hims&hers, I currently lead a team of 15, driving AI-driven personalization and optimization to create tailored customer journeys. My extensive background includes launching innovative marketing campaigns and developing CRM platforms that enhance customer engagement and retention. Let's connect to explore how I can help you elevate your marketing approach with cutting-edge AI techniques!

Welcome to my profile! With over a decade of experience in product marketing and strategic operations, I have honed my expertise in AI-driven sales and marketing strategies at top tech companies like NVIDIA, Microsoft, and Intel. My journey began with a solid foundation in Astronautical Engineering from the United States Air Force Academy, followed by an MBA from Cornell's Johnson Graduate School of Management. Throughout my career, I've led teams to successfully launch AI solutions, trained professionals to enhance feature tracking accuracy, and developed go-to-market strategies that have driven significant growth. If you're looking to leverage AI to transform your sales and marketing efforts, let's connect and create a tailored strategy for your success!

I'm a senior product leader with 12+ years of experience using AI, machine learning, and customer data to drive growth at large companies including Amazon, Nokia and Intuit, and startups like LTK, and Headspace. My work spans customer segmentation, personalization, product recommendations, and conversion optimization, including initiatives that generated over $1B in incremental revenue. As an AI coach and workshop instructor on Leland, I help sales and marketing professionals apply AI to real business challenges, from understanding customer behavior and identifying growth opportunities to automating workflows, personalizing engagement, and improving campaign performance. My approach focuses on practical tools, hands-on applications, and measurable business results.