Work with Jacob
About
Hey, I'm Jacob! I coach in two worlds that share one thing: measurable results. For students, that's the GRE. I scored 333, and I help students get there with structured prep built on spaced repetition, plus a hybrid package that pairs 1-on-1 sessions with an on-demand course. For business owners and marketing leads, that's pipeline. I'm Managing Director at WSI, previously VP at Digitas Health, Associate Director at Merck, and Digital Strategy Consultant at Accenture. I help businesses use AI and marketing systems to generate leads, follow up reliably, create content that ships, and get found in AI search answers. The common thread is how I work: diagnose first, build a system, measure what changes. Every engagement starts with a free intro call, and most work blends live sessions with async work so progress doesn't wait for the next call. Pick the category that fits what you need: GRE, Marketing, or AI for Sales & Marketing.
Jacob’s AI for Sales & Marketing Qualifications
Coaches professionally
Experience level: Director
I help business owners use AI where it actually moves revenue: getting found when buyers ask ChatGPT, Perplexity, and Google's AI answers, and building content and follow-up systems that run without adding headcount. I'm a WSI-certified independent consultant, and previously VP of Data and Analytics at Digitas Health, Associate Director of Marketing Strategy at Merck, and a Digital Strategy Consultant at Accenture. I've used AI in marketing for clients since 2017 while at Accenture, and have continued to use it as it's rapidly evolved since then. I also use these systems daily in my own agency work, from AI search visibility to automated outreach and reporting, so this is operator coaching, not theory. If you want AI to do a specific job in your marketing, not just generate more content, that's the work we do together.
Jacob can help with:
Lead Generation & Scoring
Outbound Automation
Personalization & Segmentation
SEO & Content Marketing
Why do I coach?
I coach because I know how overwhelming the GRE can feel—especially if it’s been years since you’ve done formal math or academic writing. I’ve seen how the right support can completely shift a student’s mindset, turning confusion into clarity and anxiety into confidence. (I've been where you are now!) What motivates me most is helping people realize that success on the GRE doesn’t come from being a “natural test-taker”—it comes from having the right strategies, the right structure, and someone who knows how to adapt to your unique learning style. I love breaking complex concepts into approachable steps, and I’m especially passionate about applying learning science tools to help my students study more effectively and efficiently. Coaching is about more than just boosting scores (though we’ll definitely do that). It’s about helping people open new doors—grad school, fellowships, career changes—and knowing I played a part in that journey is incredibly rewarding. On the business side, I coach for the same reason. Owners are drowning in AI tools and marketing advice, and most of it never turns into pipeline. I like taking something overwhelming, turning it into a system with clear steps, and watching the numbers move.
Work Experience
Managing Director
WSI World
September 2025 - Present
Vice President
Digitas Health
September 2024 - August 2025
Associate Director
Merck
August 2020 - August 2024
Digital Strategy Consultant
Accenture
May 2017 - August 2020
Research Statistician
Virginia Tech ARC
June 2016 - April 2017
VT-ARC is a nonprofit applied research corporation that solves problems of interest for academia, Government, and industry. I was the first statistician hired at VT-ARC, with the purpose of providing statistical rigor to analytical projects. Primarily, my project work revolves around researching futures technologies, analyzing their aspects of development, interviewing subject matter experts, aggregating data, predicting paths statistically, and writing up the reports for clients.
Senior Statistician
Merkle Inc
June 2012 - May 2016
Merkle is a Big Data marketing research agency. At Merkle, I worked on various statistical projects, including those for retail, technology, and financial clients. These projects were varied and combined database coding, statistical analyses, and writing and leading presentations. The prevalent statistical techniques ranged from linear and logistic model building to Excel spreadsheets to decision tree and random forest algorithms.
Education
University of Virginia, Charlottesville
Master's degree, Statistics
2010 - 2012
Activities and societies: Save A Child's Heart; Challah For Hunger; Hillel
State University of New York at Albany
Bachelor of Science (B.S.), Mathematics and Statistics
2006 - 2010
Activities and societies: Hillel
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