Jeff Petersen

My background combines 15+ years in sales, marketing, enablement, and GTM with hands-on experience building and deploying AI. As Director of Growth at The Starr Conspiracy, I closed $2.1M in 2023 against a $1.3M target and finished four consecutive years above $1M in closed revenue. I owned sales across the Western US, APAC, and UK and worked with organizations including ServiceNow, Indeed, Gusto, Equifax, SoFi, and Zendesk. I’ve also managed and coached 150+ account executives and built sales training programs that improved revenue, deal size, and retention. More recently, I helped lead GenAI adoption inside Verizon’s marketing organization, working across strategy, product, enablement, and implementation. AI-personalized placements we brought to market outperformed comparable creative by as much as 68% on click-through rate and 150% on conversion. Today, through Kingside, I build AI systems around the work revenue teams actually do: lead intake and qualification, follow-up, outreach, CRM workflows, content, customer communication, and sales operations. That mix of experience means I can help you think about AI as both a GTM operator and a builder: where it can create real leverage, what should stay human, what’s worth automating, and how to turn the right idea into a workflow your team will actually use.