Leland Partners with GMAC to Bring Human Coaching to AI-Powered MBA Prep
Announcing a partnership that combines GMAC’s AI-powered Advancery platform with Leland’s coaching, content, and community — giving MBA candidates smarter tools, human expertise, and connected support to navigate business school admissions and careers with confidence.
Posted August 19, 2025
Leland, the all-in-one platform for career and education success — offering personalized coaching, on-demand content, and community — recently announced a strategic partnership with the Graduate Management Admission Council (GMAC), the global association of leading business schools and creator of the GMAT exam, through GMAC’s new AI-powered education and career planning platform, Advancery.
Through this partnership, Advancery members will receive discounted premium access to Leland’s one-on-one coaching services, structured bootcamps, and exclusive content from more than 2,000 vetted experts covering GMAT prep, MBA admissions strategy, and career planning. This collaboration combines the intelligence of AI with the irreplaceable value of human expertise.
“Applying to business school can feel like a maze. While AI tools like Advancery provide the map, our coaches are the guides who’ve successfully navigated it,” said Spencer Anderson, Head of Operations at Leland and Harvard MBA graduate. “Together, we’re delivering the best of both worlds: data-driven insights powered by AI, and the personalized, lived expertise that only a human coach can provide.”
Joy Jones, CEO of GMAC, added: “GMAC is embracing innovation in what we do best — connecting business talent with the right educational opportunities. To that end, we will continue to build on our 70-plus years of trusted expertise in graduate management education and deliver new advancements that support both candidates and business schools in today’s tech-enhanced, but still human-centric, learning and working environments."
Since its founding in 2021, Leland has empowered more than 250,000 individuals across 80+ countries reach their most ambitious goals, delivering over 50,000 coaching sessions for MBA candidates and career builders alike. By connecting Leland’s coaching expertise with Advancery’s AI-driven platform, the partnership helps applicants make smarter, more confident decisions, transforming how the next generation is able to approach business school and career success.
For more information, visit Leland or GMAC Advancery. See GMAC's official press release here.
