Jonika Hoomes

If you're a Partnerships leader expected to turn strategic relationships into measurable revenue—or a founder who knows partnerships could unlock your next stage of growth—I've spent much of my career doing exactly that. During 19 years at Google across Ads, Automotive, Android and Cloud, I worked on both sides of the partnership table: deciding which partners Google should invest in, helping companies understand how to navigate and sell through Big Tech, and building the internal alignment required to turn partnerships into business. As a GM, I built the team, hired and scaled an early channel from roughly $30M to $1B, so I know firsthand what it takes to move from underdog to market leader through partnerships. Today, I work with founders and commercial leaders on the practical challenges behind partnership-led growth: which partners to pursue, how to get a large company to bet on you, how to structure the economics, how to turn executive enthusiasm into resources and pipeline, and how to build a partnership motion that scales beyond a few relationships. My approach is hands-on: we can work directly on your partnership strategy, pitch, ecosystem, stakeholder map, business case, negotiations, or the actual opportunities you're trying to close. The goal isn't more partnerships; it's partnerships that create measurable commercial value.