Rosaalie S.
5.0
Studied at University of California, Los Angeles
Worked at Coursera
Available Monday at 5:00 PM UTC
Usually responds within 12 hours
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About Rosaalie
I'm a seasoned mentor and coach committed to empowering professionals to excel in their careers. With 15+ years product leadership experience at companies like Coursera, eBay, SugarCRM, as well as a background in running start-ups, I'm passionate about guiding individuals through challenges and helping them reach their full potential.
Why do I coach?
I firmly believe in the power of lifting others up as I rise. That's why I offer personalized guidance and support tailored to each person's unique aspirations. Whether you're a seasoned pro or just starting out, I'm here to help you unlock new levels of growth and achievement in your career journey. Let's work together to make your career aspirations a reality.
Work Experience
Startup Advisor
Various startups
2014 - Present
I provide strategic guidance to early-stage startups founders in education technology, CRM, e-commerce, and wearables, helping them navigate market entry, product strategy, and growth marketing. Key Areas of Expertise: • Market Entry & Growth Strategy – Advise AI language learning, AI language translation streaming services, and wearable tech startups on product-market fit, pricing, partnerships, and GTM. • Product & Business Model Advisory – Guide startups to refine business models, productize assets, optimize monetization strategies, and scale global operations. Leadership & Career Coaching – Mentor product and marketing managers, at AI startups to Fortune 100 companies, on career growth, executive presence, and personal branding, empowering them to develop leadership skills and build high-impact teams.
Head of B2B and B2G Products
Coursera
2022 - 2024
Part of the executive leadership team enabling organizations and governments globally to achieve success in upskilling, reskilling, hiring and retaining their employees. Helped governments and non-profits globally close the skills gap and empower their citizens to transform their lives through workforce development initiatives. • Scaled Enterprise SaaS products, foundation of the $200M+ Enterprise business, achieving 21% y/y growth and 98% retention rate. Increased NPS by 5% - 9%, with government clients at 81 NPS. • Spearheaded global expansion strategy, growing international pipeline 30% and revenue $##M within 6 months while achieving 300%+ cost savings through ML-powered translations; approach scaled across Consumer product lines. • Championed first-to-market B2B Gen AI interactive learning assistant and content creation solutions, driving ~11% increase in user retention and preventing significant revenue churn ($##M). • Redesigned B2B user experience with AI-driven personalization, boosting enrollment rate by 33%, reducing user drop-off, and improving ROI; approach later scaled across Consumer product lines. • Revamped Coursera’s AI Skill knowledge graph, productizing existing data while addressing scalability issues. Increased enrollment rates by 25%, lesson completion rates by 75%, and time spent on platform by 50%. • Optimized enterprise acquisition strategy by enhancing lead qualification, pricing, and self-serve capabilities, driving 12% growth in new sales and 15% improvement in retention during economic downturn for the highest-margin product. • Strategic product leader with proven ability to boost revenue by partnering with go-to-market teams and maximizing product launches through thought leadership and presentations at customer and marketing initiatives. • Successfully led multiple partnerships and integrations within the HCM and LMS ecosystem, including expansion of product partnerships team.
Senior Director of Product Management
SugarCRM
2018 - 2022
Led product strategy for the acquisition of a marketing automation company, securing board approval for key growth initiatives. Developed a vision, product portfolio roadmap, and global GTM strategy to increase customer base (revenue) and expand multi-product offering (market value). • Launched strategic shift from a $100M single product offering to a product suite approach, enhancing market responsiveness, product focus, and revenue opportunities. • Spearheaded corporate strategy to elevate small business product to mid-market, growing multi-product customers from 6% to 51% in two years through product innovation, cross-sell initiatives, and customer retention strategies. Implemented product-led growth strategies to reduce sales cycle, improve user onboarding, retire features to create focus, and collect user feedback. • Launched AI-powered features, delivering 25% higher CTR, 10x faster campaign creation, and halved customer workload with ML-driven tools for market opportunity discovery, micro-segmentation, and predictive forecasting. • Improved Gartner’s Magic Quadrant positioning by 5%-7% in one year, strengthening market competitiveness. • Successfully integrated teams, product, and processes post-acquisition while retaining 100% of key employees and ensuring seamless operational continuity
Director of Product Management
SugarCRM
2016 - 2018
Promoted to advance Sugar’s shift to a CX Platform and increase Enterprise product customer base. Hired and promoted a team of high performing Product Managers responsible for the user experience across the entire product: sales, marketing, service, business process management, and integrations. Managed out underperforming PMs, as necessary. • Partnered with c-suite to define cloud-first product strategy, establishing predictable release cycles for cloud and on-premise products, accelerating innovation, boosting valuation, and driving a successful private equity acquisition. • Delivered 400% increase in new sales and upsells over three years, shifting Enterprise ARR contribution from 30% to 70% of total annual recurring revenue through enhanced user-centric UX, language support and additional Enterprise features. • Designed GDPR compliance feature set. Received industry recognition as the first Enterprise CRM platform to successfully execute in-product data privacy management controls. • Redesigned product management frameworks to focus on market trends, user analytics, customer needs, and revenue. Developed a data-driven roadmapping approach and product review process to gain visibility and expedite decisions. • Designed an internal communication strategy to support the entire customer lifecycle from product launch, go-to-market (GTM) activities, internal and external sales channel engagement, and ISV channel operations, through significantly bolstering customer success and support operations, improving overall sales knowledge, customer support and customer success.
Principal Product Manager
SugarCRM
2014 - 2016
Hired to established product-market fit for enterprise offering. Found PMF by acquiring and integrating a new workflow automation feature suite, delivering 81% y/y ARR growth and enabling entry into Fortune 500 accounts. Managed two product managers. • Integrated acquired product to create PMF for enterprise customers. Defined product and GTM strategy in collaboration with PMM and Sales, achieving 40% q/q growth in enterprise product upsells in the first quarter of launch, compared to ~1% in per quarters. • Led product roadmap negotiations with Fortune 5 customer, expediting revenue recognition by two quarters.
Sr. Product Manager
eBay
2011 - 2014
Recruited to revamp Magento Connect and lead re-architecture of e-commerce platform workflows. Championed the need for growth while maintaining integrity of the three-sided marketplace. Delivered comprehensive product vision, roadmap, GTM strategy and a developer community. Represented the platform and marketplace through 5+ public speaking engagements and social media. Dotted line management for 2 PMs abroad. • Transformed “challenged” marketplace into a strategic asset, recognized as “Major benefit” (Forrester) in two years. • Scaled global developer ecosystem by 95% and marketplace apps by 120% through platform enhancements, ecosystem partnerships, and targeted product marketing initiatives. • Led company’s first build vs. buy initiative, coaching teams on strategic product decisions through global roadshow. • Increased engagement and conversion through roadmap feature prioritization using market research, large dataset analysis, NPS, partner input and various user feedback channels. • Developed relationships and managed expectations for technology partner integrations. • Modernized the core e-commerce PaaS platform offering, leading cross-functional teams to re-architect the technology stack, optimize performance, and streamline catalog workflows by 80%. • Consistent on-time delivery while working with distributed groups of product managers, engineers, ux and product designers, legal, business development and marketing teams.
Education
University of California, Los Angeles
B.A., Mass Communication Studies
Graduated with Honors, Cum Laude Founded UCLA South Asian Studies Minor Program, establishing a new academic curriculum path Music Industry experience - worked at management firms, agencies, and record labels
Haas School of Business (Berkeley)
Product Management Program
5 Reviews
Overall Rating
5.0
Rosaalie has helped Leland clients get into Reddit