Shu Eliovson
Yeshiva University
Deloitte
Available Tuesday
Starting at 11:00 AM UTC
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Startups don't die of bad technology. They die as business operators — the ladder on the wrong wall, a story with friction, a raise that stalls. And you don't find out until the runway is gone, when nobody funds the correction. I don't polish decks. I stress-test the business — then the deck writes itself. The science and methods of Startup Alchemy, which I developed over a 30-year career, have resulted in over $600M in successful capital raises for the companies I advise — several of them now unicorns. In my own startup journey, I have co-led five companies that reached IPOs and exits. I also proudly built and directed the Strategic Storytelling & Investor Readiness practice at Deloitte. I divide my time between New York and Tel Aviv, as I continue to work directly with founders who are ready to turn their startups into investor gold.
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Why do I coach?
I've been blessed with an incredible startup journey. After several decades, and multiple exits, it was time to pay it forward. When Deloitte approached me to build a practice for startups, I asked myself what gifts I wish successful founders might have given me? From this, was born the science and tools of Startup Alchemy: Proven methods that, once learned, transform the success-journey of founders. There are proven tools that deliver laser focus, extract the very DNA of your startup, and 'put the ladder on the right wall' as you climb to success. There is a proven science to engaging and winning over investors, and learning the art of the handshake the closes deals. Today, I am a private advisor to startups across the globe. Most importantly, my methods do NOT build dependency. My goal is to teach you once, and see you take ownership of the tools I give you, to soar on your own and succeed again and again.
Work Experience
Managing Partner
Startup Alchemy
2021 - Present
www.startupalchemy.vc A boutique advisory to top startups, VCs & Accelerators, providing acumen in investor strategy, go-to-market, global growth, closing capital, customer onboarding, & all relevant storytelling. Over $350M in successful rounds for numerous startups, among them XTEND & QuantHealth.
Practice leader
Deloitte
2018 - 2021
Built & led the Strategic Storytelling & Investor Readiness Practice at Deloitte. Client startups of varying maturities raised over $250M. Guided multiple VCs in ecosystem positioning & fundraising from LPs. Facilitated global M&A between Israeli startups and multinationals seeking to leverage market-differentiating innovation technology.
Chief Commercial Officer
RCS Group
2016 - 2018
Advised C-Level team on immediate & long-term global market adaptation & growth strategies. Increased deal-flow by 70% by forging new trade relationships with North American mega-retailers, major chains, & vendors. Drove the growth strategy & business development across North American retail markets.
Founder + CEO
Likeminder
2011 - 2017
EXIT: IP Acquired by IBM. Invented anonymous therapeutic SAAS platform leveraging convergence of early AI, online social, therapeutics & business performance. Improved employee wellness & reduced absenteeism, driving a 6-to-1 financial ROI for corporate clients. Established partnerships with Canada’s largest private healthcare provider, leading USA Mental Health orgs, the executive team of Oracle, and preeminent US-based healthcare startups.
Head of Business Strategy & Operations
The Vitamin Shoppe
1999 - 2001
VitaminShoppe.com - EXIT: IPO Designed platform & led creation of third most highly trafficked e-commerce site on the Web in 1999. Managed staff across multiple disciplines including: UX/UI, strategic advisors, system engineers, DBAs, full-stack developers, & information architects. Achieved successful IPO within 14 months.
Head of Growth
prodigy.net
1997 - 1999
EXIT: IPO, Acquired by SBC $465M Defined competitive product strategy, led development and market implementation of new online products. Assembled and managed development teams for parallel product execution. Brought to market company’s first internally developed products, yielding competitive growth of 35%. Created first-ever Internet-based Multiple Mailboxes solution. Achieved successful IPO within 8 months, Acquistion within 4 years.
Senior Director
IDT Corporation
1995 - 1997
EXITS: 2 IPOs (IDT + Net2Phone) Conceived of, built and led Web Services Division; full operational and P&L responsibility; key pillar of IDT IPO prospectus. Recruited & managed staff including sales, web development, design, and tech support. Supervised development and fulfillment of more than 500 client Websites and Intranets. IDT IPO reached within 12 months. Led implementation of the prototype Net2Phone VOIP infrastructure, leading to Net2Phone spinoff IPO within 10 months.
Education
Rabbinical Ordination
Master of Divine Pathways, Human Life-Cycle & Crisis Counseling
1998 - 2000
Studied under a Master-Rabbi from the Nachlaot community in Jerusalem who continues the Ordination Dynasty that originates with the first resting-of-hands by Moses upon Joshua in the Biblical Era. Focus of study draws from 3,500 years of ancient texts and practices, and entails mastery of empathy, mindfullness, active-listening, and patience, integrated with applied and practical Divine life-wisdom.
Yeshiva University
Bachelor's Degree, Business & Communications
1988 - 1992
Activities and societies: Technical Manager, WYUR Radio Music and Concert Promoter, College Rock & Radio
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