The Fundability Stress Test: What Investors Check Before They Say No

Most founders find out why a round stalled only after the investor goes quiet. You're deep inside your own story, so the weak spots are the hardest ones for you to see. In this live session, Shu Eliovson shows you what a fundability stress test is: the questions investors ask about your company before they say yes or no. He'll open by pitching you a billion-dollar problem in under three minutes, without one word about the company behind it. Then he'll take it apart and show you the tools behind it, so you can start asking yourself those questions before you're in the room. This is an interactive session, not a lecture. In 45 minutes you'll answer critical questions about your own company, so you leave with real insights, not just notes. Shu has spent 30 years in startups, with 5 exits as operator and founder. He built the investor-readiness and strategic-storytelling practice at Deloitte, and the companies he has advised have raised more than $600M and reached billion-dollar valuations. What you'll take away: • The Three U's: Shu's framework for seeing your company the way an investor does, before you're in the room. • The market story vs. the product story: why investors are listening for a money story, and why the order you tell it in matters. • The Focus Map: a method to understand where your revenue will come from over the next 24 months, to guide your raise and go-to-market. • Your own questions: a first draft of your opening, and a clear list of what you still need to answer. Bring your company and a pen.