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Try Leland+ for free

Get 3 days of unlimited access to a library of exclusive resources

900+ sample essays, resumes & more

500+ hours of video guides & walkthroughs

Application strategies from Leland experts

Tools to help you network & nail interviews

Then $29/mo, billed monthly. Cancel anytime.

New Product Development Framework: Example & Walkthrough

Contributed by Chip L.

5.0

(84)

Former Bain SM will help you crush the case

88 views

Walk through a real-world new product development case from start to finish. We'll show you how to apply the framework, analyze the data, and deliver a winning recommendation.

Example