Xin Li

Most career coaches can tell you what a good resume looks like. I can tell you what a hiring manager actually thinks when they read it — because I've sat on both sides of that table. I'm currently VP of Global Business Control at Hubexo, a global SaaS company, where I lead a team of 20 and report to the CFO. Before that, I was an Associate at McKinsey advising on strategy and transformation. Before that, I rotated across business control, commercial strategy, and M&A through Ericsson's Global Leadership Program, with stops at NREP and EY in real estate investment. My career has never moved in a straight line — and that's exactly what I coach people to navigate. What I bring that most coaches don't: I understand how competitive business roles are actually evaluated — not from the outside looking in, but from the room where decisions get made. I know what signals make someone look like leadership material versus someone who just has a good resume. And because I've made significant career pivots myself, I know how to help you frame transitions, identify what's genuinely transferable, and build a story that holds up under pressure. I work best with ambitious early-career professionals who want to move fast and think strategically about their trajectory — not just land the next role, but set up the five after it.