Xin Li

Business Operations and Strategy sounds like one thing. It's actually three: knowing how to think structurally, knowing how to operate inside complex organizations, and knowing how to make both visible to the people who decide your next move. I've worked across all three. At McKinsey, I was trained to break down ambiguous problems, build the business case, and communicate to senior stakeholders under pressure. At Ericsson, I rotated across business control, commercial strategy, and tactical management inside a 100,000-person global organization — which means I know what strategy looks like when it has to survive contact with reality. Now as VP of Global Business Control at a global SaaS company, I sit at the intersection of finance, operations, and strategy at the executive level — and I see every day what separates the people who get pulled into high-stakes work from the ones who don't. Whether you're trying to break into BizOps or strategy for the first time, or you're already in the role and want to move faster — what I coach is the same: how to think like a strategist, how to operate with credibility inside complex organizations, and how to position yourself so that the right opportunities find you. BizOps and strategy roles reward people who can zoom out and zoom in at the same time. I'll help you build both.