Work with Emily
About
Hey there! 👋 With 7 years in FAANG, I'm currently a Senior Product Manager – Technical at Amazon, after landing two competing PM offers from Google & Amazon. I spent 5 years as a Product Operations Manager at Meta and before that, 4 years in Strategy Consulting at Deloitte. Having personally navigated the transition from consulting --> Product Operations and --> senior PM role at Amazon, I can provide guidance on breaking into Product Management from nontraditional backgrounds. I've been through competitive interview processes at Amazon, Meta, Google, Lyft, Uber, and Instacart, so I understand the preparation needed. Over the last 2 years, I've conducted 100+ interviews—from PMs, to Prod Ops Managers, and TPMs. I keep it focused with a 45-minute interview followed by 15 minutes for feedback and coaching. Of course, I'm all ears if you prefer a different approach for your interview. Let's team up and craft your interview success story! 🚀
Emily also coaches for Product Management, Career Coaching, Product Operations, and Management Consulting. View all.
Emily’s Marketing Qualifications
Experience level: Analyst
đź‘‹ Hi! I'm Emily. I leverage my experience working internally in Meta's Ads organization to help businesses navigate the platform, improve campaign performance, and lower advertising costs. As Founder and CEO of ES Strategy Consulting LLC, I've managed Meta Ads for 15+ clients across luxury jewelry, orthodontics, plastic surgery, legal services, and CPG. I bring a unique perspective from both sides of the platform, combining firsthand knowledge of Meta's advertising products with real-world success managing campaigns and budgets. đź’ˇ I'm an expert in Meta Business Suite and Ads Manager, and I love helping businesses untangle their complexities. Whether you're struggling with account setup, permissions, audience targeting, rising ad costs, or underperforming campaigns, I'll help you identify what's going wrong and how to fix it. My coaching is hands-on, straightforward, and focused on helping you spend smarter and get better results.
Emily can help with:
AI Automation
AI Fundamentals
AI Graphics Creation
Content Creation
Digital Marketing
Marketing Strategy
Promotion Strategy
Work Experience
Senior Product Manager Technical
Amazon
April 2025 - Present
I'm currently a Senior Product Manager – Technical (L6) at Amazon, where I lead product strategy and development for Fire TV's creator and content platform. I led the launch of Amazon Creator Studio, a self-service platform that reduced content partner onboarding from 6–8 weeks to minutes, scaling to 94 partners and 203 channels. I also lead initiatives spanning AI-powered content intelligence, personalization, and partner analytics, translating complex technical challenges into scalable products and measurable business outcomes. My role combines product strategy, technical execution, cross-functional leadership, and executive stakeholder management. I bring firsthand experience navigating Amazon's product management expectations, Leadership Principles, and senior-level PM competencies, which I can leverage to help candidates prepare for Big Tech product management interviews.
Product Operations Manager
Meta
April 2021 - December 2024
I worked as a Product Operations Manager at Meta, where I operated at the intersection of product management, strategy, and execution, partnering closely with PMs, engineers, designers, and cross-functional teams to build and scale consumer products used by billions of people. Most recently, I focused on building and growing high-quality Search Generative AI experiences across Facebook, Instagram, WhatsApp, and Messenger, driving improvements in search relevance, product quality, and user engagement through experimentation, data analysis, and product strategy. Throughout my time at Meta, I worked across a diverse portfolio of products, including Facebook Feed, Meta Verified (Instagram and Facebook), Creator Monetization (Instagram), CARE Hubs (Olympics Hub and Climate Science Center), Facebook News, and Bulletin. Much of my work involved core product management responsibilities, including defining product requirements, identifying opportunities, prioritizing improvements, analyzing performance metrics, and driving cross-functional execution. This experience gave me a strong foundation in consumer product strategy, AI-powered experiences, and data-driven decision-making at scale.
Strategy Consultant
Deloitte
August 2017 - April 2021
I spent four years in Strategy & Operations Consulting at Deloitte, advising Fortune 500 companies across healthcare, technology, financial services, and pharmaceuticals. My work spanned business strategy, digital transformation, operational improvement, and cross-functional execution, helping organizations solve complex business challenges and drive measurable impact. During my final year at Deloitte, I worked with Meta as a client, gaining firsthand experience with Big Tech's product development processes, organizational dynamics, and strategic priorities. I leveraged that experience, along with the relationships and credibility I built, to successfully transition from external consultant to a full-time role at Meta. This experience shaped my career trajectory and gave me a unique perspective on breaking into Big Tech from consulting. I understand how to translate consulting skills—including structured problem-solving, stakeholder management, strategic thinking, and executive communication—into compelling qualifications for product, strategy, and operations roles at leading technology companies.
Strategy Consulting Intern
ZS Associates
June 2016 - August 2016
Emily was also given offers to work at
Google
Lyft
Uber
Education
Haas School of Business, UC Berkeley
Bachelor's Degree, Business
2013 - 2017
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Emily also coaches for Product Management, Career Coaching, Product Operations, and Management Consulting. View all.
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