John Koelliker
Top Expert
GSB and HBS 2+2 Deferred Admit | 50+ admits to top deferred programs
Stanford Graduate School of Business
Leland
Successful clients at
26.6k
Expert mins
1.3k
Followers
Available Monday
Starting at 5:00 PM UTC
Welcome to Leland and to my profile! Feel free to book a discounted trial session to get started working together. Excited to meet you!
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Work with John
Deferred Planning Package
$2991h of coaching
Deferred MBA Comprehensive Package — Stanford GSB and HBS Specialist
Starting at $5,50020h+ of coaching
Best Value
Comprehensive MBA Application Package — Land Your Dream Program
Starting at $5,50020h+ of coaching
Best Value
About
Customer favorite
In the top 10% of MBA experts on Leland
Welcome to my profile! I'm the CEO & Co-Founder of Leland—a platform that has helped millions of people reach their most ambitious goals, raised $20M from top investors like Forerunner and GSV, and was a Forbes 30u30 recipient in 2022. Prior to Leland, I worked in product at Uber, LinkedIn, and Curated. I attended Stanford GSB for my MBA< BYU for undergrad, and now live in Lehi with my wife, Karli, and four boys. I love working with people who are wanting to build a company, work at startups, apply to product roles, apply to top MBA programs, or just accelerate their career in any way. Looking forward to getting to know you!
John also coaches for Startup Founders, Product Management, Career Coaching, AI Services, Build with AI, and Business Operations & Strategy. View all.
John’s MBA Qualifications
90+ people coached for MBA
Open to working with clients outside the U.S.
AI Certified
Completed Level 3 of Leland’s AI Builder Program
John has helped clients get into these schools:
I was admitted to HBS and Stanford GSB through the deferred/2+2 program. After that, I founded Deferred MBA Consulting and have helped hundreds of clients with their applications. Ultimately, learnings from Deferred MBA laid the foundation for Leland. Since most of my time is spent building Leland, I'm best working with clients who don't need intensive coaching in a short amount of time. I love working with clients who have strong backgrounds but just need a few hours of time on application strategy, essays, recommender selection/prep, and interviews.
John can help with:
Application Strategy
Ding Analysis
Editing
Essays
Interviews
Recommendations
Resume
School Selection
Secondary Review
Waitlist Strategy
Why do I coach?
I coach because I love helping people reach their goals. As the oldest of 5 siblings and now father of 4 boys, I've always felt excited about mentoring the next generation. If you are looking for a champion, someone willing to be in your corner and help you succeed, I'm your guy.
Work Experience
CEO & Co-Founder
Leland
February 2021 - Present
Product Manager
Curated
February 2020 - December 2020
Product Manager
July 2017 - February 2020
Strategy Intern
Uber
2016 - 2016
Education
Stanford Graduate School of Business
MBA
Brigham Young University
BS, Information Systems
John was also personally admitted to
Harvard Business School
5.0 average review
83 reviews
Overall rating
John has helped clients get into these schools:
Articles
Leland Acquires Career Season, Expanding Platform with APM Season Job Board
Aug 26, 2025
Leland has acquired Career Season, the company behind APM Season, the leading job board for Associate Product Management roles.
Leland and LinkedIn Launch New Partnership to Provide Career Coaching to All LinkedIn Premium Members
Jun 17, 2025
We’re excited to announce a new partnership with LinkedIn Premium to provide all Premium members access to a free month of career coaching through Leland.
Stanford MBA Interview Prep Guide: Overview, Questions, & Tips
Jun 17, 2025
Nail your Stanford GSB MBA interview with this comprehensive guide from a Stanford MBA alumnus! Get an overview, common questions, and valuable expert tips to ace this crucial step toward your business school dreams.
Announcing our $12M Series A Led by Forerunner Ventures
Jun 17, 2025
Today, we are thrilled to announce Leland's $12M Series A led by Forerunner Ventures, with participation from GSV, inVest Ventures, FJ Labs, Contrary, Peterson Ventures, and GSB Backers.
Announcing Leland's $1.1M Pre-Seed Round
Jun 17, 2025
We’re thrilled to announce Leland’s $1.1M pre-seed round, led by Contrary Capital and Peterson Ventures, with participation from a group of angels, founders, and consumer marketplace experts in the Bay Area and Utah.
Deferred Planning Package
$2991h of coaching
Deferred MBA Comprehensive Package — Stanford GSB and HBS Specialist
Starting at $5,50020h+ of coaching
Best Value
Comprehensive MBA Application Package — Land Your Dream Program
Starting at $5,50020h+ of coaching
Best Value
Craft Powerful MBA Essays
Starting at $1,375.405h+ of coaching
Save up to $299
Nail the MBA Interview
Starting at $852.153h+ of coaching
Save up to $119.60
Nail the Stanford GSB Interview
Starting at $852.153h+ of coaching
Save up to $119.60
Final Application Review
Starting at $852.153h+ of coaching
Save up to $119.60
Boost Your MBA Applications
Starting at $568.102h+ of coaching
Save up to $59.80
John also coaches for Startup Founders, Product Management, Career Coaching, AI Services, Build with AI, and Business Operations & Strategy. View all.
