Daniel Schapira
Studied at NYU Stern School of Business
Works at Partners4
Available Thursday at 1:00 PM UTC
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About Daniel
Built a career in strategy, marketing, and growth. From management consulting to leading brand at IBM and eBay, I now bring that corporate rigor to my coaching clients. I help you with strategy and systems to win right-fit clients at healthy margins. I share what I've learned and coach you so you can say exactly what the corporate C-suite needs to hear to sign a five, six and seven-figure+ contract. And we do it without needing the big business ‘nice to have’ a growing business just can't afford.
Why do I coach?
Many people have mentored me throughout my career and there's no way I would have been as successful without their help. I've learned a lot, experienced much, and enjoy coaching others so they can avoid costly mistakes and build their own personal success.
Work Experience
Coach & Strategic Marketing Advisor
Partners4
2023 - Present
I bring corporate rigor from IBM and eBay to help clients build competitive advantage – the combination of positioning, messaging, operations, and credibility that makes buyers choose them over everyone else. A brand moat. The founders, executives, and small business owners I work with are smart and capable, but overloaded with generic advice, half-fit playbooks, and a sea of competitors that all sound the same. Meanwhile, spaghetti systems steal weekends from their families and leave growth unpredictable. I’ve led strategy, marketing, and brand at IBM and eBay, directing multi-million-dollar budgets. I know exactly what enterprise buyers need to hear to approve six+ figure contracts and what small businesses just cannot afford to waste. I help you turn your differentiation into a defensible brand moat and predictable profit. We start with your goals and work backward: •Defensible positioning: what makes you different, who you serve best, why buyers should pay, and what only you deliver •Systems that scale: go-to-market, sales, marketing, finance, and operations designed to actually get used and maximize margins
Brand Marketing Director
eBay
2021 - 2023
Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis. Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation. Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements. Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions. Brand Marketing, Brand Strategy and +4 skills
Head of Masterbrand Corporate Advertising
IBM
2016 - 2020
Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity. Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market. Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers. Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns. Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication. Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide. Branded Content, Brand Marketing and +4 skills
Marketing Operations Director
IBM
2014 - 2016
Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.
Sales & Marketing Strategy
IBM
2011 - 2014
Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology. Business Strategy, Integrated Marketing and +4 skills
Management Consultant
IBM
2007 - 2011
Daniel was also given offers to work at
American Express
Education
NYU Stern School of Business
MBA
Grade: Stern Scholar
Brandeis University
BA, Economics
Grade: Cum Laude
Daniel was also personally admitted to
Yale School of Management