Daniel Schapira

Former Management Consultant

Available Monday

Starting at 2:00 PM UTC

Questions?

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Work with Daniel

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About

You did everything right in the interview. Then silence. Or the promotion went to someone else, because the people deciding had never heard your name. Careers stall for similar reasons why deals stall. Someone has to champion you in a room you're not in and they need the story and proof to do it. I know this from both sides of the table. After earning my MBA at NYU Stern I started in management consulting at IBM, advising C-suites on revenue growth and restructuring. I eventually led IBM's worldwide B2B Masterbrand campaigns with budgets in the hundreds of millions and won three Effies. And then brand marketing at eBay. Along the way, I sat in the rooms where agencies got picked, budgets got approved, and people got promoted. Offers, promotions, and contracts usually went to whoever someone could defend. When a hiring manager or a boss has to answer "why them?" on your behalf, you either gave them a one-sentence answer or you didn't.

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Daniel’s Business Operations & Strategy Qualifications

Coaches professionally

Experience level: Executive

Built a career in strategy, marketing, and growth. From management consulting to leading brand at IBM and eBay, I now bring that corporate rigor to my coaching clients.

Daniel can help with:

AI Fundamentals

Business Strategy Development

Competitive Analysis

Financial Analysis

Interview Prep

LinkedIn Review

Market Research

Negotiation Skills

Networking Strategy

Operations Management

Process Improvement

Project Management

Resume Review

Why do I coach?

Mentors changed the course of my career at every stage. I coach because the gap between good work and a good career often turns on the ability for someone else to make the case for you. Helping people do that is my way of paying it forward.

Work Experience

Coach & Strategic Marketing Advisor

Partners4

2023 - Present

Hiring Manager

I run focused advisory sprints to sharpen who you're for, what makes you different, and how you say it, so buyers feel safe and smart championing and choosing you.

Brand Marketing Director

eBay

2021 - 2023

Hiring Manager

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis. Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation. Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements. Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions. Brand Marketing, Brand Strategy and +4 skills

Head of Masterbrand Corporate Advertising

IBM

2016 - 2020

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity. Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market. Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers. Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns. Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication. Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide. Branded Content, Brand Marketing and +4 skills

Marketing Operations Director

IBM

2014 - 2016

Interviewer

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Sales & Marketing Strategy

IBM

2011 - 2014

Interviewer

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology. Business Strategy, Integrated Marketing and +4 skills