Work with Daniel
About
You did everything right in the interview. Then silence. Or the promotion went to someone else, because the people deciding had never heard your name. Careers stall for similar reasons why deals stall. Someone has to champion you in a room you're not in and they need the story and proof to do it. I know this from both sides of the table. After earning my MBA at NYU Stern I started in management consulting at IBM, advising C-suites on revenue growth and restructuring. I eventually led IBM's worldwide B2B Masterbrand campaigns with budgets in the hundreds of millions and won three Effies. And then brand marketing at eBay. Along the way, I sat in the rooms where agencies got picked, budgets got approved, and people got promoted. Offers, promotions, and contracts usually went to whoever someone could defend. When a hiring manager or a boss has to answer "why them?" on your behalf, you either gave them a one-sentence answer or you didn't.
Daniel’s Marketing Qualifications
Coaches professionally
Experience level: Executive
60+ Marketing clients
I've spent 20+ years in B2B sales and marketing, at enterprise scale (IBM, eBay) and with small teams. That taught me the 80/20 of what actually matters. I now bring that corporate rigor to my coaching clients. No ‘random acts of marketing’ ever.
Daniel can help with:
AI Fundamentals
Branding
Content Creation
Digital Marketing
Freelancing
Interview Prep
LinkedIn Review
Marketing Strategy
Market Research
Networking Strategy
Promotion Strategy
Resume Review
Salary Negotiation
Skill Building
Why do I coach?
Mentors changed the course of my career at every stage. I coach because the gap between good work and a good career often turns on the ability for someone else to make the case for you. Helping people do that is my way of paying it forward.
Work Experience
Coach & Strategic Marketing Advisor
Partners4
2023 - Present
Hiring Manager
I run focused advisory sprints to sharpen who you're for, what makes you different, and how you say it, so buyers feel safe and smart championing and choosing you.
Brand Marketing Director
eBay
2021 - 2023
Hiring Manager
Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis. Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation. Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements. Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions. Brand Marketing, Brand Strategy and +4 skills
Head of Masterbrand Corporate Advertising
IBM
2016 - 2020
Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity. Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market. Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers. Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns. Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication. Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide. Branded Content, Brand Marketing and +4 skills
Marketing Operations Director
IBM
2014 - 2016
Interviewer
Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.
Sales & Marketing Strategy
IBM
2011 - 2014
Interviewer
Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology. Business Strategy, Integrated Marketing and +4 skills
Management Consultant
IBM
2007 - 2011
Interviewer
Daniel was also given offers to work at
American Express
Education
NYU Stern School of Business
MBA
Grade: Stern Scholar
Brandeis University
BA, Economics
Grade: Cum Laude
Daniel was also personally admitted to
Yale School of Management
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