Caroline F.
5.0
Executive Coach, Former PMM Leader | Harvard, ex-Lattice
Studied at Harvard University
Worked at Lattice
Hiring Manager
Available May 15 at 4:30 PM UTC
Usually responds within 48 hours
Questions? Start chatting with this coach before you get started.
Caroline’s Product Marketing Management Qualifications
Coaches professionally
Experience level: Executive
10+ people coached for Product Marketing Management
Open to working with clients outside the U.S.
Hi, I'm Caroline. I've founded and exited an equitable hiring startup, led a product marketing team at HR tech unicorn Lattice, and studied career development for the working adult at the Harvard Graduate School of Education. I like to work with female and other minoritized professionals who are in highly cross-functional and political roles, and are seeking more satisfaction and less stress at work. My Specialties: - Navigating cross-functional relationships, power dynamics, and managing up and across - Helping you accept your personal power, agency, and strengths - Making a career transition -- full support from defining what you want more of at work to salary negotiation - Coaching for startup founders and early hires
Caroline can help with:
Interview Prep
Product Launch
Resume Review
Networking Strategy
Go-to-Market Strategy
Skill Building
LinkedIn Review
Salary Negotiation
Messaging and Positioning
Promotion Strategy
Cover Letters
Freelancing
Caroline also coaches for Leadership Development and Career Development. View all.
About Caroline
Hi! I'm Caroline. I'm a former founder and a scale-up operator with a decade of experience in the HR tech space and a Master's from Harvard in career development. I now draw from my diverse leadership experiences to help undervalued high achievers gain more satisfaction, success, and joy at work. I am the co-founder of Skillist, an identity-blind, skills-based hiring platform. My team and I built a zero-to-one product, raised venture capital, hired a team including the former CTO of VSCO, and signed blue-chip customers like Wayfair, Drizly, Better.com, and DraftKings. We exited in 2020. I later joined Lattice, a late-stage people management software company. As part of Lattice’s Go-to-Market org in Product Marketing, I designed GTM strategies and product launches, primarily for their career development and compensation product lines. I currently serve on the Board of Trustees for Franklin Cummings Tech and the Fellowship Advisory Board for Visible Hands. I have been coaching since earning my Master’s in Education at Harvard University, where I self-designed a program on career development.
Why do I coach?
The north star of my career has been helping undervalued high achievers find satisfaction in their work. I do this work to elevate individuals that aren’t often brought into leadership, promoted, or developed to their full potential. As an tech entrepreneur and operator, I've personally experienced the challenges of being a female in fast-paced and male-dominated environments. My life's work is to help women and other minoritized groups have the tools to navigate those spaces more confidently, so that ultimately, we can have true representation in leadership positions around the globe.
Work Experience
Founder and Principal
The Extra Group
January 2024 - Present
The Extra Group is a coaching and consulting firm for startups and their people. Our goal is to elevate individuals who aren’t often funded, promoted into leadership, or developed to their full potential. www.extragroup.nyc
Member, Board of Trustees
Benjamin Franklin Cummings Institute of Technology
January 2022 - Present
Group Product Marketing Manager
Lattice
June 2021 - January 2024
Hiring Manager
Lattice is a Series F HR tech company that empowers leaders to build engaged, high-performing teams & winning cultures. I led a product marketing team and designed go-to-market strategies for new products (Compensation), new markets (EMEA) and existing products (our career development product, Grow).
Entrepreneur in Residence
Opportunity@Work
August 2020 - February 2021
• Skillist (see below) was acquired by Opportunity@Work to accelerate the scaling of their talent marketplace • Designed go-to-market strategies; developed new partnerships and increased traction with Fortune 100 People teams
Co-Founder + Head of Experience
Skillist
2016 - August 2020
Hiring Manager
• Built venture-backed skills-based hiring platform championed by both jobseekers (NPS of +33) and HR leaders (NPS of +50). • Advised People Leaders at partner companies on implementation of equitable and effective recruitment practices • Designed and managed jobseeker product line, including support and coaching • Led product and brand marketing, including product relaunch that resulted in 400% pipeline growth in eight weeks • Created internal hiring strategies and people management processes, including 1:1s, “stay interviews,” feedback, company norms, distributed work policies, and values • Raised $1M in venture capital from firms like Flybridge and Strada Education Network
Education
Providence College
Bachelor of Arts in Sociology and Gender Studies; Magna Cum Laude
Harvard University
Master of Education (M.Ed.), Career Development, Career Development
2014 - 2016
Ed.M. focused on career development for the working adult. Advised by Prof. Bob Kegan (Immunity to Change). Coursework in adult development, teaching and learning, pedagogical approaches to career exploration, educational equity, etc.
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