Aleesha P.
5.0
Head of Product Marketing | Helping you break in, grow, and excel as a PMM
Studied at NYU Stern School of Business
Worked at LinkedIn
Hiring Manager
Available today at 6:00 PM UTC
Usually responds within 3 hours
Questions? Start chatting with this coach before you get started.
Aleesha’s Product Marketing Management Qualifications
Coaches professionally
Experience level: Director
10+ people coached for Product Marketing Management
Open to working with clients outside the U.S.
Aleesha has helped clients get into these companies:
I broke into tech and launched my Product Marketing career at LinkedIn, 8 years into my career! While this involved a step down in title, I quickly learnt the ropes, gained a strong foundation, and grew my influence. Since, I've been the 1st hire, team lead, and head of PMM at multiple fast growing tech start-ups (B2C and B2B SaaS). I've been a solo PMM, hiring manager, team lead, and senior executive committee member. I've led market segmentations, brand positioning, category expansions, new product launches, product upsell/adoption campaigns, and ongoing optimization initiatives. Along the way, I've mentored, coached, and advised many product marketers--helping them land, grow, and build high impact careers. I look forward to helping you too. I take an integral, values-driven approach to coaching and based on your goals, together we uncover insights, establish new perspectives and practices, and drive sustainable change.
Aleesha can help with:
Interview Prep
Competitive Analysis
Product Launch
Resume Review
Networking Strategy
Go-to-Market Strategy
Skill Building
Market Research
Marketing Campaigns
LinkedIn Review
Salary Negotiation
Messaging and Positioning
Promotion Strategy
Cover Letters
Freelancing
Aleesha also coaches for Career Development and Leadership Development. View all.
About Aleesha
Hi, I'm Aleesha! After 15+ years of leading brand, marketing, and research at mission-driven startups and technology companies (LinkedIn, Digit, Brightwheel) and Fortune 100 companies (Nike, Chase, J&J), I now work directly with individuals and business leaders as a Career & Leadership Coach. I take an integral, values-driven approach to coaching and specialize in partnering with those who are feeling stuck, seeking growth, or transitioning careers. Throughout my career, I have experienced my fair share of lows (getting laid off, feeling burnt out, being stuck in a toxic environment), highs (getting promoted, gaining responsibility, becoming a leader), and transitions (from consulting to client-side, individual contributor to people manager, interviewee to hiring manager, big company to start-ups, B2C to B2B, mentee to mentor, full time job to freelancer, and many more). And so as your coach, I pull from these experiences and guide you by asking the important questions all with the goal of moving you towards the career and life you want. I'm also a proud dog mom, amateur yogi, hummus lover, marketing & research consultant, and a new found minimalist after a 2-year roadtrip across 25+ cities.
Why do I coach?
I coach to make an impact and be in service of others. I achieved this clarity about my purpose and values from working with my own coach a few years ago, and I hope to be able to do the same for you--so you too can live your life, personal and professional, with more clarity, intention, and joy.
Work Experience
Fractional Leader & Consultant
Consultant
2023 - Present
Shaping go-to-market strategy and driving execution across research, brand, and marketing for startups and established organizations across industries
Head of Product & Customer Marketing
brightwheel
2021 - 2023
Hiring Manager
- Launched the brand into a new category with a full funnel campaign and saw +50% close rate and 3X monthly recurring revenue within the first 3 months - Elevated go-to-market messaging based on robust market and customer insights, including a refresh of the brand homepage that saw a +20% lift in conversions - Drove upsell of billing product with refreshed positioning, sales enablement, and lifecycle campaigns that resulted in attach rates exceeding the goal of 60% - Created an ambassador program, testimonial library, and monthly newsletter that effectively drove brand awareness and consideration with core target audiences - Built and managed the function with clear priorities, skilled talent, streamlined processes, and strong stakeholder partnerships, improving efficiency and impact
Head of Brand, Product Marketing & Lifecycle
Oportun
2019 - 2021
Hiring Manager
- Established the brand’s target segments, value proposition, and messaging, informed by in-depth market research, and saw app downloads increase by +24% - Partnered with product, design, and engineering to deliver more value throughout the user journey via the in-app experience and saw a +4.5% lift in retention - Introduced a go-to-market launch process and communication program, and saw feature activation 2X along with higher positive impact on users financial health - Influenced the product roadmap and company annual planning with insights from monthly customer calls, market research studies, and ongoing demand testing - Hired to lead Product Marketing at Digit (now Oportun) and within 6 months was promoted to oversee the existing Creative team and build out Brand, PR, and Lifecycle
Product Marketing Manager
2018 - 2019
Hiring Manager
- Refreshed the consumer value proposition with global research and C-Suite buy-in, and drove adoption across the organization with new strategic priorities - Owned the customer voice and led in-product experimentation to pilot personalization in-product and saw a 3% lift in engagement with core segments - Hired and managed two summer interns, and mentored rising product marketers
Senior Manager
Publicis Sapient
2012 - 2018
Hiring Manager
- Partnered with Fortune 100 companies like Nike, Chase, Johnson & Johnson to drive customer engagement and business transformation rooted in research - Promoted every 2 years from Associate to Senior Associate, Manager, and Senior Manager with increasing people and client management responsibility - Led on campus recruiting efforts, cultural committees, and the planning of team engagement events
Product strategist
Capgemini
2010 - 2012
- Defined product strategy and functionality for MyMagic+, Walt Disney Parks’ first ticketing wearable, based on a deep understanding of guest needs and behaviors
Education
NYU Stern School of Business
BS, Economics & Marketing
2006 - 2010
10 Reviews
Overall Rating
5.0
Knowledge
4.0
Value
4.0
Responsiveness
5.0
Supportiveness
5.0
Aleesha has helped clients get into these companies: