
Christian Busch
Product and customer strategy for B2B and AI founders | ex-SAP, ex-Elevance Health | Stanford GSB Ignite mentor Built new product categories at SAP and Elevance Health. Now I help founders launch successful startups.

Stanford University School of Medicine

Elevance Health
Available tomorrow
Starting at 3:00 AM UTC
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About
Hi, I'm Chris. I work with B2B software and AI founders from pre-seed through Series A. Most come to me with a decision they need to make: which customer to focus on, what belongs in the first product, or why a promising sales conversation isn't moving forward. I've been part of Silicon Valley's tech and AI scene for 20 years. I created SAP Connected Goods and led product work at Cognizant and Elevance Health. I've also mentored 500+ founders, including through Stanford GSB Ignite, Alchemist, and German Accelerator. Bring the real situation. We can work through customer feedback, a roadmap, your pitch, or a sales conversation you want to learn from. I'll ask questions, challenge assumptions where it helps, and tell you when I don't have the answer. The aim is to leave with a decision you can act on and a clear next step. First-time founders are welcome. You don't need a polished deck or all the right terminology. In your first message, tell me what you're building, who it's for, and the decision you'd like help with.
Why do I coach?
Building a company means making decisions before you have all the answers. I enjoy helping founders work through that uncertainty, especially when a good product idea needs a clearer customer or a more realistic first step. My role is to ask useful questions, share what I've learned from building products, and help you make your own decision.
Work Experience

VP Product, AI/ML Platform
Elevance Health
2020 - 2023
Engaged March 2020 to lead product for the AI/ML platform, converted to VP in April 2022. Led product direction and execution across healthcare AI initiatives, working with engineering and business leaders to turn technical capabilities into products for real clinical and operational needs.
Fractional CxO, Interim Executive & Strategic Advisor
Mulligan Valley Partners SP
September 2018 - Present
Advise founders and leadership teams on product direction, customer priorities, and go-to-market decisions. Work includes helping software businesses refine their US market-entry plans, sharpen their sales pitch, and turn product strategy into a practical roadmap.

AVP Global Product Practice, Head of Insight to Code
Cognizant
2017 - 2019
Built and scaled the Insight to Code product practice, combining customer research, product strategy, engineering delivery, and sales. Grew the practice to $10M ARR in ten months, with a $60M qualified pipeline.

Global Chief Product Owner & Creator, SAP Connected Goods
SAP
2012 - 2016
Created SAP Connected Goods, from the original customer problem and business case through product development and launch. Built the product organization and worked across engineering, sales, pricing, and partners to bring an enterprise product to market.
Education

Freie Universität Berlin
Bachelor of Science, Business Administration

Stanford University School of Medicine
Specialization Certificate, Artificial Intelligence in Healthcare
Completed the AI in Healthcare Specialization in 2020 through Coursera. Coursework covered clinical data, machine learning for healthcare, and evaluating AI applications in healthcare.
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